BIG W Celebrity Endorsements and Brand Ambassadors
BIG W, a leading department store brand, has engaged in celebrity endorsements to enhance its marketing efforts. Notably, Australian tennis star Lleyton Hewitt participated in a brand endorsement campaign in November 2024. Additionally, BIG W has collaborated with digital influencer The Condos, further expanding its reach in the marketplace. These strategic endorsements help BIG W connect with a diverse audience and strengthen its brand presence.
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