BIC Lighter

BIC Lighter operates in the Cigarettes and E-Cigs industry and has collaborated with a total of four celebrities. Notable endorsements include Snoop Dogg, who participated in product collaborations, and Martha Stewart, who engaged in brand endorsements. Other celebrities that have partnered with BIC Lighter include Willie Nelson and Berner. These collaborations span various categories, reflecting the brand's diverse marketing strategies and outreach efforts.