Beauty of Joseon Celebrity Endorsements and Brand Ambassadors

Beauty of Joseon, a cosmetics and makeup brand, has actively engaged in celebrity endorsements to enhance its appeal. Notably, Internet personality Daniel Sugai participated in a brand endorsement in July 2024, followed by TikTok star Ishini W and reality star Demi Jones, who endorsed the brand in April 2025. By collaborating with well-known figures, Beauty of Joseon aims to connect with a broader audience and elevate its presence in the competitive cosmetics industry.