Barilla Celebrity Endorsements and Brand Ambassadors

Barilla, a prominent food and beverage brand, has actively engaged in celebrity endorsements to enhance its market presence. The brand has collaborated with notable personalities such as tennis player Coco Gauff, alpine skier Mikaela Shiffrin, and athlete Shawn Johnson East, among others. These endorsements, which began in March 2022 and August 2019, respectively, showcase Barilla's commitment to connecting with diverse audiences. By partnering with celebrities, including TV host Ereka Vetrini and digital creator Erin O'Brien, Barilla aims to strengthen its brand image in the competitive food and beverage industry.