BARCODE Celebrity Endorsements and Brand Ambassadors
BARCODE, a prominent accessories brand, has actively engaged in celebrity endorsements to enhance its market presence. Notable collaborations include basketball player Victor Wembanyama, who participated in an investment initiative, and coach Metta Sandiford-Artest, who served as a brand ambassador in November 2024. Additionally, the brand partnered with athlete Kyle Kuzma for an investment in April 2021, and rapper Jadakiss for brand endorsements in September 2024. These endorsements showcase BARCODE's commitment to leveraging celebrity influence to connect with consumers.
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