Barbie Celebrity Endorsements and Brand Ambassadors

Barbie, a retail stores brand, has actively engaged in celebrity endorsements to enhance its appeal and reach. Notable figures such as actress Rose Ayling-Ellis and tennis player Ashleigh Barty have collaborated with Barbie, showcasing the brand's commitment to connecting with diverse audiences. Additionally, stylist Maeve Reilly participated in a product collaboration in October 2024, while soccer player Christine Sinclair was involved in brand endorsements in May 2024. Other celebrities, including Issa Rae, Misty Copeland, and LeBron James, have also aligned with Barbie, further solidifying its presence in the retail market.