Aura Celebrity Endorsements and Brand Ambassadors

Aura, a watches brand, has actively engaged in celebrity endorsements, partnering with notable basketball players such as David Duke Jr. and Anthony Edwards. In December 2023, Anthony Edwards participated in a brand endorsement campaign that highlighted Aura's commitment to style and performance. By collaborating with these athletes, Aura aims to enhance its visibility and appeal within the competitive watches industry, alongside other well-known brands like Tommy Hilfiger and Jacques Lemans.