Auntie Anne’s Pretzels Celebrity Endorsements and Brand Ambassadors

Auntie Anne’s Pretzels, a popular dessert and baking brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable endorsements include football player Bijan Robinson, who promoted the brand in September 2022, and actor Kanawut Traipipattanapong, who participated in August 2024. Additionally, Auntie Anne's has collaborated with TikTok creators and sports figures like Udonis Haslem, further diversifying its celebrity partnerships. With these strategic endorsements, Auntie Anne’s continues to strengthen its brand visibility in a competitive market that includes other major players like McDonald's and Walmart.