Athletic Brewing Company Celebrity Endorsements and Brand Ambassadors

Athletic Brewing Company, a prominent beer brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable endorsers include Olympic wrestler Jordan Burroughs, who participated in a campaign in January 2025, and professional surfer Malia Manuel, who contributed to a campaign in December 2024. Additionally, the brand has collaborated with football star J.J. Watt, singer Walker Hayes, and basketball player Caroline Ducharme, who endorsed the brand in March 2025. These strategic partnerships highlight Athletic Brewing Company's commitment to connecting with consumers through influential figures in the sports and entertainment industries.