Aperol Celebrity Endorsements and Brand Ambassadors

Aperol, a renowned beverage brand, has actively engaged in celebrity endorsements to enhance its market presence. Notable personalities like Charity Lawson, a TV personality, and Camila Mendes, a TV actress, have participated in brand campaigns, with Mendes taking on a brand ambassador role in March 2025. Additionally, TikTok stars such as Gianmarco Millo and Audrey Trullinger have collaborated with Aperol, showcasing the brand's reach across various platforms. These strategic endorsements aim to connect with a diverse audience and elevate Aperol's brand visibility in the competitive beverage sector.