Amarula Celebrity Endorsements and Brand Ambassadors

Amarula, a beverage brand, has engaged in celebrity endorsements with Instagram star Mihlali Ndamase, who participated in a campaign in July 2024. This strategic partnership highlights Amarula's commitment to connecting with a broader audience through influential figures in social media. By leveraging the popularity of Ndamase, Amarula aims to enhance its brand visibility and appeal in the competitive beverage market.