Aditya Birla Group Celebrity Endorsements and Brand Ambassadors

Aditya Birla Group, a leading business and industrial brand, has effectively engaged in celebrity endorsements to enhance its market presence. Notable endorsements include cricket stars Smriti Mandhana and Ruturaj Gaikwad, who both participated in campaigns in November and December 2024, respectively. Additionally, renowned cricketer Harbhajan Singh served as a brand ambassador in August 2024. By collaborating with these high-profile athletes, Aditya Birla Group continues to strengthen its brand identity and reach within the competitive beverage sector.