Adidas Originals, a leader in the retail and consumer goods industry, particularly in footwear and fashion apparel, has a robust history of celebrity endorsements, totaling 51. The brand has collaborated with a diverse array of celebrities, including Mata, a solo artist, and various musicians such as QWER and MILLENNIUM PARADE, who engaged in endorsements in June 2024 and September 2023, respectively. Additionally, soccer player Mateusz Bogusz and singer-songwriter LU KALA have also contributed to the brand's endorsement efforts. This extensive network of celebrity partnerships spans multiple categories, reinforcing the brand's presence in the market.