Adidas Celebrity Endorsements and Brand Ambassadors

Adidas, a leading accessories brand, has successfully engaged in celebrity endorsements with notable athletes, enhancing its brand visibility and appeal. Among the stars associated with Adidas are Riccardo Calafiori and Dylan Raiola, who participated in brand endorsements in April 2025, alongside Sasha Zhoya, who endorsed the brand in April 2024. Additionally, soccer players Kyra Cooney-Cross and Katie McCabe have also represented Adidas, showcasing the brand's commitment to connecting with high-profile sports personalities. Other celebrities who have collaborated with Adidas include Jourdan Dunn, Kris Bryant, and Michelle Keegan, further solidifying its presence in the accessories market.