8JJ Sports Celebrity Endorsements and Brand Ambassadors

8JJ Sports, a services brand, has actively engaged in celebrity endorsements to enhance its visibility and reach. Notably, the brand has collaborated with renowned sports commentator Harbhajan Singh, who became a brand ambassador in August 2024, and cricketer Deepak Chahar, who joined as a brand ambassador in December 2025. Through these partnerships, 8JJ Sports aims to strengthen its presence in the competitive services sector, alongside other notable brands like Acorns and Rakuten.