2K Sports Celebrity Endorsements and Brand Ambassadors

2K Sports, a prominent sports brand, has engaged in notable celebrity endorsements to enhance its market presence. Recently, tennis player Leylah Annie Fernandez participated in a sponsorship campaign in January 2024, highlighting the brand's commitment to connecting with diverse athletes. Additionally, basketball stars like Luka Doncic, Kevin Durant, and Kyrie Irving have represented 2K Sports in various brand endorsements, showcasing the brand's strong ties to the sports community. With endorsements from high-profile athletes, 2K Sports continues to solidify its position within the competitive sports industry.