- STORM, a premium wellness energy drink built for modern, active lifestyles, launched nationwide on May 6, 2026, with five brand ambassadors spanning tennis, the NBA, country music, and lifestyle influencing.
- Each 12 oz. can delivers 200mg of caffeine with a zero-sugar formula, plus functional benefits including immunity support, metabolism boost, and skin and hair health support, available in Guava Strawberry, Tropical, Valencia Orange, and Harvest Grape flavors.
- This marks STORM's first-ever celebrity ambassador campaign, with the brand anchoring its rollout around the lifestyle positioning "Good Energy In – Good Energy Out."
- The roster spans elite athletic performance and pop culture, from ATP tennis and the NBA playoffs to Grammy-winning country music and top-tier digital lifestyle content.
STORM Energy is making a loud entrance. The premium wellness energy drink officially launched nationwide on May 6, 2026, and wasted no time assembling a star-studded ambassador lineup.
Leading the campaign is Taylor Fritz, America’s top-ranked tennis player and one of the ATP’s most commercially active athletes. Fritz, who holds active deals with BOSS, Motorola, Tiffany & Co., and Dobel Tequila, has no prior history with STORM, making this a fresh addition to his growing brand portfolio.
He’s joined by Quentin Grimes, Philadelphia 76ers guard who helped his team past the Boston Celtics in the first round of the 2026 Eastern Conference Playoffs. Grimes averaged 13.4 points, 3.6 rebounds, and 3.3 assists over 75 games this regular season.
Grammy-winning country artist Maren Morris rounds out the music angle. Her hit “The Bones” spent 13 weeks at No. 1 on the Country Airplay chart, and she recently weighed in publicly on the growing wave of women dominating country music.
The energy drink space has attracted major celebrity attention in 2026, similar to how Morgan Wallen partnered with Monster Energy earlier this year, and Adrian Grenier teamed with Starbucks on their Energy Refreshers campaign.
Lifestyle and fashion influencer Morgan Riddle, Fritz’s partner, brings the brand’s sport-and-culture crossover story to life. And rounding out the five is Sloane Stephens, the 2017 US Open champion and philanthropist, who is currently mounting a return to competitive tennis after a stint on the broadcast side as a commentator for TNT Sports and Tennis Channel.
Takeaways
STORM isn’t entering the energy drink market quietly. Launching with five ambassadors across sport, music, and lifestyle all at once is a high-stakes opening move, one clearly designed to signal that this isn’t just another caffeinated beverage, but a wellness brand with cultural credibility baked in from day one.
What’s smart here is the intentionality of the roster. Taylor Fritz and Sloane Stephens anchor the athletic and aspirational tennis world. Quentin Grimes speaks directly to a younger NBA fanbase that’s increasingly wellness-conscious.
Maren Morris bridges sport and music lifestyle, a lane that’s increasingly valuable for consumer brands. And Morgan Riddle? She’s the connective tissue between all of it, a digital-native lifestyle voice who makes the brand feel organic, not transactional.
STORM is also clearly positioning itself in the better-for-you energy category, going head-to-head with established players by offering zero sugar and functional ingredients. That’s a crowded space, but having Fritz and Riddle as a couple on the roster is a built-in cross-promotional engine that money can’t easily replicate.
Can STORM carve out a distinct identity in the increasingly crowded wellness energy drink market, or will it get lost among larger brands with deeper pockets? As better-for-you energy drinks continue to reshape the beverage category, which of these five ambassadors do you think will move the needle most for STORM’s growth?
