- Funko has unveiled a new Spice Girls POP! Collection in partnership with UMG's Bravado, launching July 8, 2026, the 30th anniversary of their debut single "Wannabe," marking the very first time all five members have been immortalized in Funko's signature POP! style.
- The collection includes POP! figures of Baby Spice, Ginger Spice, Posh Spice, Scary Spice, and Sporty Spice in their famous Wannabe music video outfits, alongside Bitty Stages: Spice Girls miniature collectible displays and brand-new POP! keychains.
- Despite the milestone anniversary, no 30th anniversary reunion tour is happening in 2026, Sporty Spice Mel C confirmed it bluntly in March, though she noted the group is still "communicating all the time" and remains hopeful for a future collaboration.
- Funko has been actively expanding its celebrity music roster, recently releasing a Shaboozey POP! figure in May 2025, and even appearing in a Super Bowl commercial earlier this year, signaling the brand's growing cultural ambition beyond film and TV IP.
Thirty years after “Wannabe” rewrote pop history, the Spice Girls are finally getting their Funko moment. Funko has unveiled its first-ever Spice Girls POP! collection, dropping July 8 in partnership with UMG’s Bravado, the exact date the iconic single celebrates its 30th birthday.
The lineup features individual POP! figures for Baby Spice, Ginger Spice, Posh Spice, Scary Spice, and Sporty Spice, each dressed in their Wannabe-era outfits.
Emma Bunton, Geri Halliwell, Victoria Beckham, Mel B, and Mel C all get their own figures, plus Bitty Stages: Spice Girls miniature display sets and POP! keychains round out the full collection.
Funko’s recent artist signings include Shaboozey and a Venus Williams “Pops! With Purpose” figure, proof of a deliberate push into pop culture beyond Marvel and Disney.
Much like Ariana Grande’s nostalgia-powered Swarovski fairy campaign and Demi Lovato’s lifestyle play with TheraBreath, this drop shows legacy acts turning milestone anniversaries into high-value brand moments.
Royal Mail also issued a Spice Girls commemorative stamp set to mark the 30th anniversary, and October brings another milestone, 30 years of their debut album Spice, so this anniversary run is far from over.
Takeaways
The Spice Girls x Funko deal is bigger than vinyl figures, it’s a textbook example of IP monetization without a reunion tour.
Every major 30th anniversary beat is being activated through licensed products: Royal Mail stamps, a Royal Mint coin, and now Funko POPs!. The group is proving you don’t need a stage to dominate pop culture in 2026.
For Funko, landing one of the most iconic girl groups in music history, for the very first time, is a significant catalog win and a clear signal the brand is aggressively expanding into legacy music IP.
The Bravado/Universal machinery is clearly working overtime, and the July 8 launch date is no accident, it’s a cultural event in collector’s clothing.
Which Spice Girl’s POP! figure do you think will sell out first, and which is destined to become the rarest on the secondary market? Is the commercial success of this anniversary merch run the proof Victoria Beckham needs to finally say yes to a full five-member comeback?
