Sophie Turner Stars in New Ad Campaign for St-Germain

July 9, 2024
John Dody

Previous Endorsements: Sophie Turner’s involvement with St-Germain adds to her growing list of luxury brand endorsements. Previously, Turner has represented global brands such as Louis Vuitton and Wella Professionals, showcasing her versatility and strong appeal in the fashion and beauty sectors.

Sophie Turner, renowned for her roles in major film and television projects, dazzles in the new ‘Spritz Up Your Summer’ campaign for St-Germain, the elderflower liqueur brand owned by Bacardi. This campaign spotlights Turner as she elegantly promotes the Hugo Spritz, a refreshing cocktail perfect for the summer season.

St-Germain’s Celebrity Collaborations: St-Germain is known for its sophisticated marketing campaigns featuring stylish figures. Prior to Turner, the brand collaborated with influencers such as Eni Popoola and Paola Cossentino, who have both helped elevate the brand’s chic and modern image through their unique styles.

Campaign Impact: With Sophie Turner at the forefront, St-Germain’s ‘Spritz Up Your Summer’ campaign is set to captivate a broad audience, blending the charm of its elderflower liqueur with Turner’s charismatic and elegant persona. This partnership not only enhances the brand’s visibility but also aligns with its commitment to creating stylish, memorable drinking experiences for its customers.

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