- Toronto-based comedy and gaming duo Slushy Noobz (Martin Andrijasevic and Hamzah Al-Emad) has officially signed with United Talent Agency (UTA) for representation.
- United Talent Agency (UTA) will represent the duo across brand partnerships, live comedy, and digital ventures.
- The creators continue to work with LASKO for public relations and communications.
- The deal follows major 2026 milestones for the duo, including a nationwide tour of Canada and bringing their podcast, Out of Character, to iHeartMedia and Will Ferrell’s Big Money Players Network.
Toronto-based comedy duo Slushy Noobz, made up of creators Martin Andrijasevic and Hamzah Al-Emad, has signed with United Talent Agency (UTA) for representation.
Under the agreement, UTA will represent the creators across digital ventures, brand partnerships, and live comedy projects. The duo will continue to work with communications firm LASKO for their public relations strategy.
Since launching the collaborative channel in 2023, the duo has amassed nearly 1.7 million YouTube subscribers and over 280 million views. Fans tune in for their deadpan humor, chaotic gaming videos, and off-the-cuff sketches.
Over the past two years, the team has turned internet fame into real-world business traction. In June 2026, they launched an ambitious month-long, cross-country tour across Canada, hosting sold-out merchandise pop-ups and live-streamed travel events.
That same month, they expanded their audio footprint when their flagship show, the Out of Character podcast, joined iHeartMedia and Will Ferrell’s Big Money Players Network.
Before joining UTA, Slushy Noobz operated through independent self-management, directing content production, licensing, and brand sponsorships in-house. Partnering with a full-service agency gives the duo access to major studio infrastructure, national touring packaging, and global commercial campaigns.
The signing aligns with UTA’s ongoing push to recruit talent with strong community engagement across comedy and online video. The agency has steadily built out its roster in 2026, recently adding stand-up comedian Jessica Kirson alongside street-style host Maurice Kamara.
Takeaways
The signing of Slushy Noobz highlights how modern comedy talent breaks through into the legacy agency ecosystem. Martin Andrijasevic and Hamzah Al-Emad did not come through traditional sketch troupes or late-night writers’ rooms; they built an intensely loyal following through unfiltered digital conversations, gaming playthroughs, and inside jokes.
UTA’s backing shows that major Hollywood agencies view high-engagement internet duos as versatile, ready-to-scale multimedia franchises capable of selling out live tours, moving merchandise, and anchoring podcast networks.
The central challenge for Slushy Noobz going forward will be navigating high-profile commercial brand partnerships without losing the raw, eccentric charm that brought their fans together in the first place.
Do you think partnering with a major agency like UTA will push Slushy Noobz toward more traditional TV and film projects, or will they stay focused on YouTube and podcasting? Which other creator-led comedy duos do you think are primed to sign with legacy Hollywood agencies this year?
