- Rebel Wilson's 3-year-old daughter, Royce, makes her on-screen debut alongside her mom in a new Noom commercial shot in Malibu.
- Wilson says Royce is her real "why" for staying healthy, tracing her motivation back to wanting to have a child through IVF.
- The ad extends Wilson's ongoing role as Noom's Chief Wellness Ambassador, a partnership that began in September 2025.
- Wilson and wife Ramona Agruma welcomed second daughter Rose on May 4, 2026.
Rebel Wilson has a new co-star: her 3-year-old daughter, Royce. In a new commercial for Noom, Pitch Perfect star Rebel Wilson, 46, appears alongside her daughter, Royce, in the toddler’s official on-screen debut.
According to Wilson, the Malibu shoot “meant the absolute world” to her. She explained that her IVF journey to motherhood was her initial catalyst for getting healthy, and Royce remains her ultimate motivation to maintain it.
The shoot offered plenty of downtime for the pair, who spent time between takes visiting horses on the property and playing on a swing together.
The ad extends Wilson’s role as Noom’s Chief Wellness Ambassador, a partnership announced in September 2025 alongside the launch of Noom’s free membership tier and microdose GLP-1 program.
Wilson has credited Noom’s “small steps” philosophy with helping her sustain an 80-pound weight loss for more than five years. This is one of several endorsement deals she’s signed recently, including an April 2026 spot for Planet Oat’s “The Great Coffee Debate” alongside her Pitch Perfect co-star Adam Devine.
Noom, for its part, has leaned further into personal storytelling this year, also naming journalist Tamsen Fadal its first Official Menopause Awareness Advocate in mid-2025.
The campaign lands during a big year for Wilson’s family. She and wife Ramona Agruma welcomed their second daughter, Rose, on May 4, and Wilson said Royce essentially forced her to announce the pregnancy early by telling teachers and strangers at the grocery store.
Takeaways
This isn’t just a cute mother-daughter cameo; it’s a brand playing its most personal card yet. Noom didn’t cast Wilson for star power alone; it built the ad around the exact reason she says she got healthy in the first place, which is a level of narrative alignment most brand deals never quite reach.
It also shows Noom betting on lived experience over polished spokesperson energy, a strategy it’s now used twice this year, first with Fadal’s menopause hub and now with Wilson’s own family.
Does casting a celebrity’s actual child make a wellness ad feel more authentic, or does it blur the line between family moment and marketing? Will more wellness brands start building campaigns around personal milestones instead of before-and-after stats?
