- Puka Nacua has hired WIN Sports Group for agency representation.
- The move shifts him away from Athletes First as he enters the final year of his four-year rookie contract.
- WIN Sports Group also represents Zay Flowers and Jaxon Smith-Njigba, who landed two of the biggest receiver contracts of the 2026 offseason.
- Nacua's publicity representation is unaffected; he continues with Ace PR; only his on-field agency has changed.
Puka Nacua has a new team handling his contract future. The Los Angeles Rams wide receiver has signed with WIN Sports Group for agency representation, moving on from Athletes First as he enters the final year of his four-year rookie deal, set to earn just under $6 million in 2026.
WIN Sports Group launched in May 2025, built from WME Sports’ former football division after a Silver Lake ownership conflict forced a spinoff.
Founder Patrick Whitesell has quickly turned it into one of football’s most active dealmaking shops. Zay Flowers landed a four-year, $140 million extension with $108 million guaranteed just days before Nacua’s move, and Jaxon Smith-Njigba signed a four-year, $168.6 million deal in March that made him the NFL’s highest-paid receiver. Both are WIN clients, a signal of the numbers Nacua’s camp may be chasing.
A fifth-round pick out of BYU in 2023, Nacua has become one of the league’s top receivers fast. Last season, he led the NFL with 129 receptions for 1,715 yards and 10 touchdowns, earning unanimous first-team All-Pro honors alongside Matthew Stafford during Stafford’s MVP-caliber year, as the Rams reached the NFC Championship Game.
The agency’s momentum extends beyond negotiating table wins. In March, its parent company brought in sports-talent veteran Josh Pyatt to launch WIN Artists, a new management division for athletes building business ventures.
Representation shuffles have been common across football this year: Otito Ogbonnia recently moved to Aura Sports Group, while Patrick Queen signed with Athletes First for his second agency change of the offseason.
Nacua’s publicity team stays the same: he remains with Ace PR, with the change limited to on-field contract representation.
Takeaways
Hiring the agency that just closed two of the richest receiver deals in NFL history isn’t a quiet move; it’s a statement about the number Nacua wants.
Timing it right after Flowers’ extension and months after Smith-Njigba’s record deal puts a benchmark on the table before talks with the Rams even begin.
Could WIN Sports Group’s run of mega-deals start pulling more star receivers away from their current agencies? How much does Nacua’s per-game production, the best in NFL history, weigh against Flowers’ and Smith-Njigba’s new deals at the negotiating table?
