- UK-born, Toronto-based lo-fi/bedroom pop artist mage tears has signed with Ground Control Touring (GCT) for worldwide live music and touring representation.
- Agents Tommy Alexander and Rachel Scarbrough will handle her booking across all territories.
- The signing follows a major momentum period for mage tears, including a Lauren Records reissue of her cult debut album cats in the cold and a May 2026 Canadian tour alongside Ebril.
- GCT has been on an active signing streak, recently adding artists like Jejune and brotherkenzie to its indie-forward roster.
mage tears, the UK-born, Toronto-based lo-fi solo artist behind the cult bedroom pop album cats in the cold, has signed with Ground Control Touring (GCT) for worldwide live music representation. Agents Tommy Alexander and Rachel Scarbrough will co-handle her touring.
The signing arrives as mage tears re-emerges with a reissue of cats in the cold via Lauren Records, alongside a run of Canadian tour dates this May with Ebril.
She first stepped outside the UK for a cross-Canada run with Crywank in 2023, and has since grown to over 1 million monthly Spotify listeners. Earlier in 2025, she appeared on Lots of Hands‘ debut album Into a Pretty Room, featuring on the standout track “in b tween.”
GCT has been actively building its indie roster. The agency recently added similar DIY-adjacent acts like Jejune and brotherkenzie.
Agent Tommy Alexander joined GCT in March 2026, bringing a strong Americana and folk-leaning client base built during his time at Wasserman Music (now THE·TEAM). GCT’s wider roster includes Waxahatchee, Japanese Breakfast, Belle & Sebastian, Deafheaven, Bright Eyes, and Kurt Vile.
Takeaways
This is a significant step for mage tears. She built her entire following from a phone mic and social media: no label deals, no agent, just bedroom recordings going viral.
Signing with GCT signals she’s ready to scale that into real touring infrastructure, and GCT’s track record with artists in the indie/folk/bedroom pop lane makes this a natural fit.
The timing is also smart. A reissue of cats in the cold, her defining record, keeps her visible while a worldwide booking deal sets up what should be a much busier touring schedule. GCT doesn’t typically take on artists who aren’t ready to move, so expect announcements soon.
Will worldwide representation lead mage tears to finally tour the UK and Europe, where her roots and cult following are strongest? With Tommy Alexander’s Americana/folk background and Rachel Scarbrough’s established GCT indie network, which markets will they prioritize first?
