- Lindsay Lohan and Amy Sedaris front a new campaign marking one year since the REESE'S OREO Cup launched, with the spot directed by Patricia Arquette.
- REESE'S OREO has pulled in more than $188 million in retail sales since debuting and became Reese's #1 innovation of 2025.
- The product, which combines milk chocolate and white creme peanut butter with OREO cookie crumbs, is now a permanent addition to the Reese's lineup.
- The campaign, produced by Juxtapose Studio, celebrates the years fans spent requesting the mashup online before Hershey and Mondelez officially made it real.
REESE’S OREO is celebrating its first birthday with famous friends. Hershey’s Reese’s brand has teamed up with actress Lindsay Lohan and comedian Amy Sedaris for a new spot directed by Patricia Arquette, honoring a full year since the peanut-butter-meets-cookie treat hit shelves.
Lohan said working on the campaign was a fun experience and that seeing fans embrace the collaboration made teaming up with Sedaris and Arquette even more special.
Sedaris echoed the sentiment, joking that helping bring “a decades-old snack legend to life” ranks among the stranger, more delightful jobs of her career.
The idea for REESE’S OREO actually started with fans, who spent years imagining and requesting the pairing online before Hershey and Mondelez made it official.
Melissa Blette, Senior Brand Manager at The Hershey Company, said the innovation succeeded because it tapped into a conversation consumers were already having, and that watching the enthusiasm hold steady a year later reinforced the value of building products with fans rather than just for them.
The timing lines up with a strong year for Lohan. Fresh off Freakier Friday‘s $135 million global haul and set to lead Hulu’s Count My Lies, she’s become a go-to face for brand marketers. She recently fronted Chime’s “Welcome to 30” campaign and Health-Ade’s kombucha push, both earlier in 2026.
Sedaris, meanwhile, recently appeared in Prime Video’s animated comedy Kevin.
Takeaways
This is less an ad than a thank-you note to the internet. Hershey and Mondelez are leaning into the fact that REESE’S OREO wasn’t dreamed up in a boardroom; it was crowdsourced by fans for years before it existed, and the brand keeps returning to that origin story instead of burying it.
Casting Lohan and Sedaris together is also a smart pairing of two very different kinds of star power: Lohan brings mainstream nostalgia and box-office momentum, while Sedaris brings cult comedic credibility.
Does casting comedic actresses instead of athletes or musicians change how a candy anniversary campaign lands with audiences? With $188 million in sales in year one, does REESE’S OREO become a template for future Hershey-Mondelez collaborations?
