- Los Angeles Chargers quarterback Justin Herbert stars in a comedic promotional video for digital banking brand SoFi.
- Filmed in the Chargers weight room, the spot shows Herbert unpacking surprise items from his gym bag, including grill pellets, golf gear, and a miniature shopping cart.
- Herbert has partnered with SoFi since 2022 on an equity-backed deal, adding to an endorsement slate that includes Callaway Golf and a past charitable campaign with KIND Snacks.
- The campaign builds on SoFi's athlete lineup, which also features Buffalo Bills passer Josh Allen and NBA champion Jayson Tatum.
Los Angeles Chargers franchise quarterback Justin Herbert is fronting a new social campaign for SoFi, the official banking partner of the team. Filmed inside the Chargers training facility weight room, the spot features Herbert unpacking what is supposed to be his everyday workout duffel bag.
The twist is that Herbert did not pack the bag himself. As the cameras roll, the Pro Bowl passer unboxes several unexpected items, including barbecue grill pellets, golf balls, mint chocolate chip ice cream, and a miniature shopping cart.
Herbert leans into deadpan humor, improvising commentary on each object and joking that returning a shopping cart is a person’s true test of character.
The ad continues a relationship that began in September 2022, when SoFi signed Herbert to an initial three-year endorsement deal that included an equity stake. Earlier this summer, he also appeared on SoFi’s “Richer Lives” video series to discuss how he manages his five-year, $262.5 million contract extension.
Outside of finance, Herbert serves as an ambassador for Callaway Golf and previously worked with KIND Snacks on their “CHOOSE KIND” initiative.
Financial service brands continue to lean on athlete charisma to connect with fans. Similar to how Peyton Manning and Saquon Barkley fronted Nationwide’s new football campaign through locker-room humor, SoFi uses self-deprecating comedy to keep modern banking relatable.
The spot also mirrors the strategy seen when David Beckham teamed up with Bank of America for the Street of Dreams campaign to link athletic mentorship with community and financial wellness.
Herbert joins a growing roster of elite sports figures backing SoFi. The fintech company signed Buffalo Bills quarterback Josh Allen to a multi-year deal in 2025 and consistently partners with Boston Celtics star Jayson Tatum across commercial spots and financial literacy grants.
Now entering his seventh NFL season, Herbert remains one of the league’s premiere signal-callers as he leads the Chargers through an important 2026 AFC campaign.
Takeaways
This campaign highlights how digital banks are abandoning stiff corporate pitches in favor of unscripted, creator-style social content.
By capturing Herbert off guard in a team weight room, SoFi trades rehearsed talking points for genuine personality, making a complex financial platform feel warm and accessible to football fans.
The collaboration also reinforces the shift toward equity-based athletic deals: Herbert is not simply reading promotional copy, but serving as a stakeholder who has grown alongside the brand since 2022.
Between high-visibility stadium naming rights and a roster starring Herbert, Josh Allen, and Jayson Tatum, SoFi has created a cohesive, youth-friendly sports marketing ecosystem that traditional banks struggle to match.
Does seeing a franchise quarterback show unscripted humor make a fintech app feel more trustworthy to you? Will equity-stake deals continue to replace standard cash endorsements for superstar athletes?
