- The Bachelor and The Bachelorette alum Jillian Harris and husband Justin Pasutto have signed with Shine Talent Group for digital management.
- Manager Molly Tucker, Director of Canada at Shine Talent Group, will oversee the pairing, with Shine targeting expanded brand partnerships and media appearances for the couple.
- Harris and Pasutto collectively command over 2.3 million social media followers and are being positioned by Shine as "creator-preneurs" bridging broadcast television and digital commerce.
- Shine Talent Group's roster of Canadian lifestyle creators includes Sarah Nicole Landry, Alicia McCarvell, and Shenae Grimes-Beech.
Jillian Harris and her husband, former pro snowboarder Justin Pasutto, have signed with Shine Talent Group for digital management. Molly Tucker, Shine’s Director of Canada, will lead the pairing.
Harris first rose to prominence as a contestant on ABC’s The Bachelor in 2009, the franchise’s first-ever Canadian contestant, before going on to star as the lead on The Bachelorette that same year.
She later hosted Love It or List It Vancouver on HGTV for six seasons and built a thriving lifestyle empire anchored by her subscription e-commerce brand, The Jilly Box.
Harris and Pasutto, who wed in August 2025 after 13 years together, co-starred in the W Network docu-series Jillian and Justin in 2017. The couple now boasts a combined 2.3 million social media followers. Shine describes them as “creator-preneurs” who have successfully bridged traditional broadcast television and digital-first commerce.
The signing follows a pattern of strategic moves in talent management seen across the industry, similar to how Genneya Walton recently signed with Strand Entertainment for management and Brad Anderson landed at Cinetic Media for management.
Shine Talent Group, founded in 2015 and headquartered in West Hollywood with a strong Canadian presence, manages a roster of over 250 creators, including Sarah Nicole Landry, Alicia McCarvell, and Shenae Grimes-Beech.
The agency expanded its influencer management footprint via the 2020 acquisition of Toronto-based Fourth Floor Management, and a subsequent acquisition of Spark Talent Group. Shine will focus on growing Harris and Pasutto’s brand partnerships and media appearances.
Takeaways
This signing is a smart, well-timed move. Harris isn’t just a reality TV alum, she’s a full-blown entrepreneur with B Corp-certified businesses, a loyal digital community, and a husband whose athletic credibility adds authentic lifestyle range to their combined brand.
Bringing in Shine Talent Group, one of the top creator-economy agencies in North America, signals that Harris and Pasutto are serious about scaling their digital footprint beyond organic growth into structured, high-value brand partnerships.
For Shine, this is a marquee addition. Harris’s crossover appeal between TV audiences and digital-native consumers is rare, and her existing commerce infrastructure (The Jilly Box, Jilly Academy) gives Shine a monetizable foundation to build on, not just an influencer to pitch.
With over 2.3 million combined followers and an existing e-commerce business, could Harris and Pasutto be positioning for a dedicated content platform or streaming deal? Will Shine leverage Harris’s HGTV roots to land her home, lifestyle, or design brand partnerships at a larger scale?
