- WNBA forward Isabelle Harrison stars in a stylish lifestyle campaign for Ontario’s premier retail hub, Square One.
- The commercial captures Harrison curating essential wardrobe pieces at luxury and athletic retailers, including Holt Renfrew, Coach, Nike, Alo, and Mejuri.
- The collaboration represents Harrison’s first project with Square One, expanding a commercial roster that features Taco Bell, Sephora, Palmer’s, and Moen.
- The campaign aligns with Harrison’s debut season anchoring the frontcourt for the WNBA's Toronto Tempo.
WNBA forward Isabelle Harrison stars as the face of a high-energy lifestyle campaign for Square One, one of Canada’s largest shopping destinations located in Mississauga, Ontario.
The commercial follows Harrison on a curated shopping spree through the retail center. Highlighting Square One’s diverse store lineup, the spot shows Harrison selecting designer sunglasses at Holt Renfrew, a leather handbag at Coach, performance footwear at Nike, loungewear at Alo, and everyday fine jewelry at Mejuri.
While Square One has frequently enlisted Canadian digital influencers and fashion stylists for seasonal launches, tapping an active professional athlete marks a broader commercial strategy. This spot is the first official partnership between Harrison and the shopping hub.
The retail spot builds on an active endorsement portfolio for Harrison. Outside of basketball, she has appeared in national promotions for Taco Bell, joined Sephora’s “Pretty Badass” beauty campaign, and served as a brand ambassador for Palmer’s cocoa butter. The shopping campaign also lands shortly after she teamed up with Moen for a new campaign centered on modern home living.
On the court, the campaign coincides with a strong 2026 run for Harrison. After signing with the Toronto Tempo for their inaugural season, the 32-year-old veteran forward has provided key rim protection and locker room leadership, highlighted by a 21-point, 13-rebound performance against the Chicago Sky.
Takeaways
Harrison’s campaign with Square One reflects how female athletes are securing high-value brand deals outside traditional sportswear. Rather than simply pitching basketball gear, Harrison is presented as an everyday tastemaker who bridges luxury, wellness, and street fashion.
With the launch of the Toronto Tempo in 2026, the Canadian retail sector now has direct, in-market access to WNBA players who command substantial cultural and fashion followings.
This shift signals that commercial centers view sports figures as effective alternatives to digital influencers for driving in-store foot traffic.
How will the arrival of the WNBA in Canada reshape how commercial real estate and retail hubs spend their regional advertising budgets? Which retail categories will lean most heavily into women’s basketball partnerships over the coming year?
