Celebrity Name: Emily Ratajkowski
Brand Name: Cymbiotika
Deal Type: Brand Ambassador / Ad Campaign
Announced: March 2026
Impact: Boosted Cymbiotika’s retail launch into Ulta Beauty nationwide; elevated brand visibility through high-profile Instagram content
- Emily Ratajkowski starred in a new Instagram ad video for wellness brand Cymbiotika, posted on March 27, 2026.
- The model-actress wore a striking white halter dress with spaghetti straps and a daring neckline, styled with a smoky eye and glossy nude lip.
- The campaign is part of a wider brand partnership. Ratajkowski also attended the Cymbiotika x Ulta Beauty “Glow From Within” launch event in Los Angeles on March 25, 2026.
- The collaboration signals a growing trend of top-tier models aligning with premium wellness brands for authentic, lifestyle-driven campaigns.
Emily Ratajkowski is turning heads again, this time for wellness brand Cymbiotika.
On March 27, 2026, the model and actress dropped a sleek new ad video on Instagram, appearing in a white halter-style dress with thin spaghetti straps and a boldly plunging neckline. She kept her makeup minimal but impactful: a soft smoky eye, glossy nude lips, and her dark hair worn loose.
The campaign is part of an active brand partnership. Just two days earlier, on March 25, Ratajkowski attended the Cymbiotika x Ulta Beauty “Glow From Within” launch event at The Lillian in Los Angeles, signaling a deeper, ongoing collaboration. In a prior post promoting the brand, she wrote: “Beauty starts from within. Cymbiotika is part of my daily routine.”
This Cymbiotika campaign comes hot on the heels of Ratajkowski’s recent high-fashion work, including her appearance in the Gucci Giglio Borsetto campaign alongside Kate Moss.
The model-actress, best known for her role in Gone Girl and her New York Times bestselling essay collection My Body, continues to be one of the most in-demand faces in both fashion and lifestyle marketing.
The Cymbiotika deal is part of a broader 2026 trend of established female stars anchoring brand campaigns with real substance behind them, not just star power.
Julianne Moore’s recent Movado campaign celebrating women’s design legacy is another standout example of how brands are leaning into iconic, purposeful partnerships this year.
Takeaways
This isn’t just a pretty ad, it’s a calculated brand play. Emily Ratajkowski has spent years carefully curating her public image around confidence, beauty, and authenticity.
Partnering with Cymbiotika, a premium wellness supplement brand now expanding into Ulta Beauty, is a natural fit. She’s not just selling a product, she’s reinforcing a lifestyle identity that resonates deeply with her millennial and Gen Z fanbase.
What’s particularly interesting here is where the brand is headed. Cymbiotika’s move into Ulta Beauty shelves means this is no longer a niche direct-to-consumer wellness play. With Ratajkowski as the face, they’re gunning for mainstream beauty dominance, and that’s a real statement.
Is Emily Ratajkowski one of the most effective lifestyle brand ambassadors working today, and what makes her so bankable? Can a celebrity endorsement truly move the needle for a wellness brand, or does the product still need to stand on its own?
