- Shokz signed England and Arsenal forward Chloe Kelly as its new UK brand ambassador on September 3, 2026.
- Kelly headlines the open-ear audio brand’s “Always More” campaign, highlighting movement, personal style, and everyday confidence.
- The deal launches the Shokz x Chloe Kelly Limited Edition Clutch OpenDots 2 Gift Box in pink.
- This marks Kelly’s first partnership with Shokz, building on her high-profile deals with Adidas and Calvin Klein.
Open-ear audio pioneer Shokz has officially signed England and Arsenal forward Chloe Kelly as its newest UK brand ambassador. Kelly stars as the face of the brand’s fresh “Always More” campaign. The campaign showcases how elite training blends naturally with everyday lifestyle and self-expression.
This partnership marks Kelly’s first official collaboration with Shokz. To celebrate the announcement, the brand introduced the limited-edition Shokz x Chloe Kelly Clutch OpenDots 2 Gift Box on September 3, 2026.
Priced at £179, the package debuts the OpenDots 2 clip-on earbuds in a brand-new pink colourway before the standalone headphones roll out to the wider market.
Kelly’s commercial appeal continues to surge alongside her on-pitch achievements. After scoring the iconic extra-time winner for England in the UEFA Women’s Euro 2022 final and key contributions in the Euro 2025 campaign, Kelly returned to Arsenal in summer 2025, where she remains a cornerstone in attack. H
er growing commercial portfolio includes major brand campaigns for Calvin Klein and a role model doll partnership with Barbie. Earlier this year, she teamed up with Adidas for a debut campaign alongside Kano to launch the F50 Sparkfusion football boots.
For Shokz, partnering with Kelly represents a strategic move into mainstream consumer fashion and lifestyle audio. The brand has historically focused on endurance sports figures, previously signing marathon legend Eliud Kipchoge, Ironman world champion Laura Philipp, and Olympic swimmer Lydia Jacoby.
Bringing Kelly into the fold follows an industry-wide trend where athletic tech and fashion converge. Similar crossovers made waves this summer when Breanna Stewart fronted Stone Island’s Fall 2026 campaign and when Sydney McLaughlin-Levrone unveiled her third New Balance collection.
Takeaways
Chloe Kelly’s alignment with Shokz highlights how elite female footballers are rapidly claiming territory once reserved for runway models and lifestyle creators.
Rather than pitching technical specs to hardcore marathoners, Shokz uses Kelly’s personal flair and pop-culture status to reach everyday commuters and gym-goers.
Launching a curated pink clutch gift box signals that consumer tech brands see women athletes as powerful drivers of fashion-forward hardware, not just performance sportswear.
As wireless open-ear earbuds shift from niche athletic utility to daily streetwear staples, Kelly gives Shokz the authentic swagger and youth cultural relevance needed to take on mainstream audio giants.
How effectively will athlete-branded fashion packaging accelerate Shokz’s move from niche endurance sports into casual lifestyle audio? Will more audio hardware brands begin prioritizing European women’s football stars over traditional fitness influencers?
