- Blake Lively has officially signed with ID Public Relations, where founder and CEO Kelly Bush Novak will lead her personal communications strategy.
- The move follows Lively’s departure from publicist Leslie Sloane of Vision PR, ending a professional partnership of more than twenty years.
- Lively retains her longstanding representation with William Morris Endeavor (WME) for representation and Entertainment 360 for management.
- The signing follows the resolution of Lively's legal dispute with Justin Baldoni.
Actress, producer, and entrepreneur Blake Lively has signed with leading firm ID Public Relations for publicity representation. Founder and CEO Kelly Bush Novak will personally manage Lively’s communications strategy.
The signing marks a notable shift in Lively’s inner circle. Lively previously worked with veteran publicist Leslie Sloane of Vision PR, ending an alliance that lasted more than two decades, dating back to Sloane’s tenure at the former BWR agency.
Despite the change in publicity, Lively keeps the rest of her core team unchanged. She continues to be represented by William Morris Endeavor (WME) for talent agency representation and Entertainment 360 for management.
The transition arrives months after Lively and her It Ends With Us co-star and director Justin Baldoni settled their high-profile legal dispute in May 2026.
She starred in Paul Feig’s sequel Another Simple Favor alongside Anna Kendrick, and participated in the ongoing expansion of her beverage companies, Betty Buzz and Betty Booze, and her hair-care venture, Blake Brown.
At ID Public Relations, Lively joins a firm renowned for guiding top talent through complex narratives and major media rollouts. Kelly Bush Novak oversees a roster of industry leaders that includes stars such as Serena Williams, Christopher Nolan, and Lady Gaga.
Lively’s move mirrors similar strategy updates across the entertainment world in 2026. Rising screen star Mekai Curtis signed with Jill Fritzo Public Relations to expand his media footprint, while comedian Christina Pazsitzky signed with The Oriel to manage her press profile.
Takeaways
Enlisting Kelly Bush Novak signals an intentional reset for Blake Lively as she repositions her public narrative. Moving on from a twenty-year professional relationship with Leslie Sloane, who was herself drawn into the crossfire of the Baldoni legal action, creates clean space between Lively and months of court-dominated headlines.
Novak’s specialty lies in disciplined, high-level messaging for tier-one creators and founders. By retaining WME and Entertainment 360, Lively keeps her dealmaking and career infrastructure stable, while bringing in fresh media leadership to refocus attention where she wants it: her upcoming films and rapidly scaling lifestyle businesses.
How effective will ID Public Relations’ messaging strategy be in shifting public focus from past legal disputes back to Lively’s film career? What unique strengths does Kelly Bush Novak bring to balancing Lively’s simultaneous work as an actress, producer, and consumer brand founder?
