- Ali Larter partners with Gold Bond to launch its new Scented Body Creams, expanding the brand's existing Scented Hand Cream Collection.
- The campaign debuted at Under the Big Sky Music Festival in Whitefish, Montana, where Gold Bond serves as official Skincare Partner.
- New Scented Body Creams roll out nationwide at $11.99, alongside the $4.99 Scented Hand Cream line.
- Announced July 20, 2026, this is Larter's second major skincare deal in three weeks, following her SkinCeuticals ambassadorship on July 1.
Gold Bond is heading West this summer, tapping Landman actress Ali Larter to launch its new Scented Body Creams at Montana’s Under the Big Sky Music Festival, where the brand serves as official Skincare Partner.
The campaign expands Gold Bond’s existing Scented Hand Cream Collection into a full-body lineup, delivering its signature 24-hour hydration with an added fragrance layer.
“These products give me the perfect combination of intense hydration and indulgent scents,” Larter said in the announcement, describing herself as a longtime user of the brand.
Festivalgoers could customize cowboy hats and totes, spin a prize wheel, and sample the new formulas, all dermatologist-tested and free of parabens, phthalates, and dyes.
This appears to be Larter’s first documented tie-up with Gold Bond, but her second major skincare deal in weeks: she was named brand ambassador for SkinCeuticals on July 1, fronting a year-long campaign built around her 20-year loyalty to the brand’s C E Ferulic serum.
Gold Bond, meanwhile, has leaned heavily on experiential celebrity marketing this year, most notably with comedian Chelsea Handler, who’s fronted a swimsuit ski run at Palisades Tahoe and a hot-air balloon stunt promoting the brand’s Plumping Collagen Serum.
The Larter deal also fits a broader 2026 skincare pattern favoring authentic long-term users: Olay recently tapped Brenda Song for its U.S. cream launch, while Biodance enlisted Georgina Rodríguez for Prime Day.
Beyond skincare, Larter currently stars as Angela Norris in Landman, renewed for a third season after setting Paramount+ streaming records.
Takeaways
Gold Bond isn’t buying a face, it’s buying a habit. Like Handler, Larter is being framed as a genuine user first and a paid partner second, reinforcing a pattern where beauty brands increasingly trade one-off celebrity ads for long-term, credibility-driven faces.
Landing two skincare deals inside three weeks also signals how much marketing heat Larter’s Landman resurgence is generating right now.
Does stacking two skincare deals in three weeks boost or dilute Larter’s credibility as a beauty voice? With Handler and now Larter, is Gold Bond quietly building a roster of recurring body-care faces? Is “authentic long-term user” becoming a prerequisite for landing skincare ambassadorships in 2026?
