Mis Amigos, the British tequila brand, has taken a significant step in its global expansion plan by appointing celebrity Chef Aldo Zilli as its brand ambassador. This partnership is part of Mis Amigos’ ambitious strategy to introduce their tequila to cocktail bars worldwide, enhancing the brand’s visibility and appeal.
📈 Expanding Global Footprint: With annual sales in the UK reaching £500,000, Mis Amigos is not just resting on its laurels. The company has established a division within the EU to facilitate smoother transactions across its 27 states. Furthermore, by the end of the next year, Mis Amigos is set to commence trading in 20 US states, already having commitments to ship 140,000 liters (equivalent to 12 forty-foot containers) in 2024.
🌍 Negotiations Beyond Borders: The Essex-based firm is actively engaging with distributors in China, Peru, Chile, and Japan to expand its market reach. One Chinese customer has already placed a substantial initial order of nearly a hundred thousand bottles, indicating the brand’s growing international appeal.
👨🍳 Aldo Zilli’s Culinary Excellence Meets Tequila: Chef Aldo Zilli brings his culinary expertise and celebrity status to the table, making him an ideal figure to represent Mis Amigos. His association with the brand is expected to attract attention from both the culinary and beverage industries, opening up new avenues for the tequila brand.
🥃 Mis Amigos’ Vision for the Future: Mis Amigos’ decision to collaborate with Aldo Zilli aligns with their vision of becoming a staple in cocktail bars globally. The brand’s focus on quality, combined with Zilli’s charm and expertise, positions Mis Amigos to make a significant impact in the competitive world of spirits.
The partnership between celebrity Chef Aldo Zilli and Mis Amigos symbolizes a dynamic intersection of culinary art and spirit craftsmanship. As Mis Amigos continues to expand its global presence, Zilli’s role as the brand ambassador is set to elevate the brand, enticing a broader audience to experience the unique flavors of British tequila. 🍸🌏🔝
