- HerShe signs with Good Direction Agency for US live music/touring representation
- Agents Brent Tactic and Jon Hamlin now handle her bookings, moving away from prior agency Worm.Agency
- She continues management with Optimystic Endeavors
- Move follows Good Direction Agency's recent signings of Buunshin, En:vy, and Goldfish
HerShe, the Chicago-based DJ, producer, and beatboxer known for blending bass music with rap and live beatboxing, has signed with Good Direction Agency for US touring representation.
Agents Brent Tactic and Jon Hamlin will lead her bookings, taking over from her previous agency, Worm.Agency. She remains under management with Optimystic Endeavors.
HerShe built her name as a competitive beatboxer before becoming a self-taught producer, racking up millions of streams and developing a loyal following through her livestreams and original music. Her live sets, which fuse DJing, rapping, and beatboxing, have made her a standout in the bass scene.
The signing adds HerShe to a roster Good Direction Agency has been actively building this year, having recently brought on artists like Buunshin, Envy, and Goldfish for representation. The boutique agency continues to position itself as a hub for genre-bending, culture-forward touring talent.
Takeaways
This signing fits a clear pattern, Good Direction Agency is fast becoming the go-to home for boundary-pushing electronic and bass artists. For HerShe, it could mean bigger festival slots and a more strategic US touring push.
Will this new partnership help HerShe land bigger festival bookings this year? Could HerShe’s beatbox-meets-bass sound break into new mainstream stages?
