- Meters Music, makers of vintage-inspired headphones, earbuds, and gaming audio systems, has named Tampa Bay Buccaneers wide receiver Tez Johnson as its official brand ambassador, covering advertising, social media content, in-person appearances, and special event activations.
- The two-year deal marks Meters Music's first-ever athlete brand ambassador program, with the global audio brand already popular among professional musicians, DJs, studio engineers, and producers for its signature studio-quality sound and analog VU meter design.
- The partnership builds on Meters Music's existing relationship with the Tampa Bay Buccaneers, having already become an Official Audio Partner of the Bucs last August, with brand visibility at Raymond James Stadium.
- Johnson, a seventh-round pick (235th overall) in the 2025 NFL Draft out of Oregon, had a breakout rookie season, scoring five touchdowns and averaging 11.5 yards per catch, making him one of the Bucs' most exciting young weapons.
Meters Music has tapped Tampa Bay Buccaneers wide receiver Tez Johnson as its first-ever athlete brand ambassador, a two-year deal announced June 17, 2026. Johnson will front the brand in ads, social media, in-person appearances, and event activations.
The deal is a natural extension of Meters’ existing Buccaneers partnership, which began last August when the brand became an Official Audio Partner of the team, securing prominent visibility at Raymond James Stadium, including branding on the stadium’s DJ booth and pirate ship.
Johnson, born Keyonteze Johnson in Birmingham, Alabama, was drafted 235th overall in 2025 after a standout career at Oregon, where he won Big Ten Championship Game MVP with 11 catches for 181 yards and a touchdown.
His rookie Bucs season saw him score five touchdowns, averaging 11.5 yards per reception. He also carried notable NIL momentum into the pros, having previously inked deals with brands like Ducks of Feather during his college days.
This ambassador deal follows a growing trend of NFL talents landing ambassadorship deals, similar in spirit to Travis Kelce’s global ambassador deal with Tommy Hilfiger and Bryce Underwood’s Chief Brand Ambassador deal with Proventus Elite.
Meters Music, established in 2017 by UK-based sound engineers and owned by Tampa-based ERA Music Brands, is known for its patented headphones featuring signature analog VU meters.
Takeaways
Hyperlocal beats hype. This deal isn’t just athlete + brand, it’s a Tampa story. Meters Music is a Tampa-based brand, Johnson plays in Tampa, and the Buccaneers partnership was already in place. That geographic alignment creates authentic brand storytelling that a random celebrity pairing simply can’t replicate.
Meters Music is leveling up its athlete strategy. Before Johnson, Meters’ ambassador roster was all musicians: DJs, producers, rock legends, studio heavyweights. Bringing in an NFL player signals a deliberate pivot to the sports-meets-music consumer and an expansion into a younger, broader demographic.
Johnson is building his brand early and smartly. A seventh-round pick with a compelling personal story: raised by the Bo Nix family, Big Ten Championship MVP, Bucs fan favorite, is exactly the kind of athlete brands want before the price tag goes sky-high. This deal could be the first of many for him.
Could Johnson’s Meters Music deal open the door for other Buccaneers players to sign with the brand, and could we see a full team-wide audio sponsorship in the near future? With Meters Music now firmly planted in the sports world, which major audio brand will be next to poach a rising NFL star as its face?
