- KHY dropped its Summer 2026 "Dear Summer, Love KHY" collection on June 11 via khy.com, featuring 100% silk georgette pieces, body-con jersey essentials made in Portugal, and a two-piece swimsuit.
- The collection marks the second capsule drop since Kylie Jenner relaunched KHY in April 2026 as a wardrobe-first fashion label, following the debut "Born in LA" capsule.
- Silk pieces span four styles: a custom hand-drawn floral, KHY's signature "Leo" leopard print, and two lingerie-inspired looks in seafoam blue and black, all developed in-house alongside Jenner.
- The campaign was shot by photographer Pablo Di Prima across New York City, styled around sun-drenched mornings, downtown street walks, and golden-hour rooftop evenings.
Kylie Jenner is expanding her fashion footprint with KHY‘s latest drop, and it might be the brand’s most refined chapter yet. “Dear Summer, Love KHY,” which went live on June 11 at khy.com, is a personal love letter to summer travel and warm evenings out.
The silk pieces are crafted with 100% silk georgette across four styles: a custom hand-drawn floral, KHY’s signature “Leo” leopard print, and lingerie-inspired silhouettes in seafoam blue and black, developed in-house alongside Jenner.
The bodycon jersey group was made in Portugal from a cotton-rich jersey with a soft, polished finish, and the collection also includes an everyday swimwear two-piece.
The campaign, photographed by Pablo Di Prima throughout New York City, unfolds like pages from a personal journal, quiet mornings in sunlit lofts transitioning into golden-hour evenings that capture the romance of summer in the city.
This is the second drop under KHY’s refreshed creative direction, following Jenner’s April 2026 relaunch of the brand as a wardrobe-first label, with the “Born in LA” collection serving as the debut capsule for the reinvention.
Jenner, who serves as KHY’s creative director, has been vocal about moving the brand toward permanent, intentional design, a shift from the earlier collaboration-led model that saw partnerships with Frankies Bikinis, Dilara Findikoglu, and Grace Ling.
On the endorsements front, Jenner has recently aligned with Acne Studios and Alo, while also running her Kylie Cosmetics empire, which recently made waves with a new Hydrating Lip Essentials Collection.
And if the summer rollout feels familiar, that’s because KHY has been building this momentum since unveiling its Los Angeles-inspired capsule earlier this year.
Takeaways
The “Dear Summer, Love KHY” drop is more than a seasonal release, it’s a clear signal that Jenner is repositioning KHY as a credible, design-forward fashion brand rather than a celebrity merchandise play.
By moving production in-house (the silk designs were developed directly with Jenner), choosing a campaign aesthetic rooted in editorial storytelling over traditional advertising, and shooting in New York City rather than the usual L.A. playbook, KHY is reaching for a wider, more aspirational customer.
The brand’s decision to make bodycon jersey in Portugal speaks to a quality-first narrative that aligns with the broader “quiet luxury” and capsule wardrobe conversation dominating fashion right now. With the relaunch only two drops old, this collection tells us the brand has found its footing.
Does KHY’s shift from designer collaborations to in-house development make the brand stronger or does it lose the co-sign appeal that got shoppers interested initially? Now that KHY has debuted two capsules in its relaunch era, how long before the brand pursues a physical retail presence?
