Celebrity Name: Danny Amendola
Brand Name: Cata-Kor
Deal Type: Brand Endorsement / Campaign
Announced: April 2026
Impact: Aligns Amendola’s post-NFL wellness focus with Cata-Kor’s “take care of what you can’t see” positioning, reinforcing the brand’s roster of elite performance-focused endorsers
- Two-time Super Bowl champion Danny Amendola has partnered with longevity supplement brand Cata-Kor for a new campaign centered on internal recovery, cellular energy, and long-term health.
- In the campaign spot, Amendola stresses the importance of caring for what you can’t see, drawing on his post-retirement focus on recovery and longevity to give the brand authentic athletic credibility.
- Cata-Kor recently claimed the #1 NMN supplement ranking on both Amazon and TikTok Shop, selling over 100,000 units between December 2025 and March 2026, and has previously partnered with fighters, cyclists, and NBA performance staff.
- The deal extends Amendola’s already deep portfolio of brand work, which spans Gillette, Nike, Ford, Visa, Bridgestone, ASICS/Foot Locker, and Visit Mexico.
Retired NFL wide receiver Danny Amendola has teamed up with longevity supplement brand Cata-Kor for a new brand campaign.
In the campaign, Amendola leans into a message that resonates deeply with anyone who has pushed their body to the limit: take care of what you can’t see.
After 13 seasons in the NFL, two Super Bowl rings with the New England Patriots, 617 receptions, and 6,212 career receiving yards, the veteran receiver knows a thing or two about recovery, energy management, and physical longevity.
Post-retirement life has only deepened that focus, and Cata-Kor’s NAD+-based longevity formulations slot directly into that story.
This is a similar playbook to what we’ve seen work elsewhere, Just as Tom Brady recently starred in SharkNinja’s bold upgrade campaign, retired elite athletes are proving to be powerful voices for brands in the health and performance space, where lived experience matters as much as name recognition.
Cata-Kor is no stranger to athlete-facing endorsements. The brand has previously partnered with pro fighter Sidney Outlaw, pro cyclist Shayna Powless, fighter and trainer Miranda Kay Barber, and NBA performance therapist Tyler Lesher.
Amendola is its highest-profile signing to date, and the brand’s moment couldn’t be better. Cata-Kor currently holds the #1 NMN supplement ranking on Amazon and the top spot on TikTok Shop, where it moved more than 100,000 units between December 2025 and March 2026.
For Amendola, this marks his latest move in a long post-playing career that has kept him squarely in the public eye. He appeared on Dancing with the Stars in fall 2024, finishing fifth, and in August 2025 signed an investment-style endorsement with apparel brand Blanco Clothing.
This Cata-Kor campaign also mirrors how athletes like Rickea Jackson are leveraging wellness brands for authentic storytelling, connecting real performance journeys to supplement products.
Takeaways
This deal is a smart move on both sides. Amendola brings the kind of career résumé, bruising playoff performances, two championships, 13 seasons of wear and tear, that makes a message about internal recovery feel real rather than scripted.
And for Cata-Kor, landing a recognizable NFL face right as the brand hits its commercial peak on Amazon and TikTok Shop is excellent timing. It’s not just about awareness; it’s about credibility in a crowded supplement space where consumers are increasingly skeptical of generic endorsements.
The broader trend here is worth noting: retired athletes in the longevity and wellness space are having a moment. They carry authenticity that active players often can’t, because they’re living the post-performance chapter: managing energy, fighting inflammation, and chasing a high quality of life after decades of physical punishment. That’s exactly the story Cata-Kor is selling.
Does a retired athlete endorsing a recovery supplement feel more genuine to you than an active player? Cata-Kor has built its athlete roster largely around combat sports and endurance athletes. Does adding a high-profile NFL name change how you perceive the brand?
