Celebrity Name: The Small Fortunes
New Company: ROAM
Primary Agent: Colin Keenan
Department: Booking / Live
Territory: Worldwide excluding North America
- The Small Fortunes, a blues-driven garage rock band from Warrington, UK, have officially signed with global booking agency ROAM for worldwide representation, excluding North America.
- Agent Colin Keenan will handle their bookings at ROAM, while their management continues with Scruff of the Neck.
- The band just sold out their second UK headline tour in March 2026, including their biggest-ever show at Manchester Academy 2, all without a major label behind them.
- ROAM, formed in 2025 from the merger of Arrival Artists and ATC Live, is now the world’s largest independent booking agency, representing over 800 artists across six global offices.
The Small Fortunes have officially joined ROAM, with partner and agent Colin Keenan handling their worldwide bookings outside North America. Their long-standing management partnership with Manchester-based Scruff of the Neck continues unchanged.
Formed in Warrington, the band began as a writing project between Louis Menguy and Louis James during lockdown. Their debut EP, recorded with David Radahd-Jones at Red City Studios in Manchester, set an early tone of raw, confident rock.
The lineup expanded in 2024 with bassist Liam Clarke and drummer Adam Christopher, followed by Paul Glover on keys in early 2025. Their sound draws on the blues grit of Muddy Waters and John Lee Hooker, wired through the urgency of modern garage rock, with echoes of BRMC and The White Stripes.
What sets them apart is their live reputation. Every single show has been a sellout. They just completed their second UK headline tour in March 2026, closing it out with their biggest show to date at Manchester Academy 2.
ROAM, formed in September 2025 through the merger of Arrival Artists and ATC Live, now stands as the world’s largest independent booking agency with over 800 artists on its roster.
Keenan, a founding partner of ROAM who came over from ATC Live, has been building out the agency’s UK rock roster, signing OKVSHO and Mel Blue to the agency as well. The Small Fortunes are the latest addition to that growing list.
Takeaways
This is a signing that tells a story entirely earned onstage. There are no viral moments or playlist placements driving this, just a band that kept selling rooms out until the industry took notice.
The fact that every single show has been a sellout before signing with one of the world’s biggest independent agencies says more about the band’s momentum than any press release could.
For The Small Fortunes, landing with Colin Keenan, who helped build ATC Live into what it was before the ROAM merger, means they have an agent with deep festival and venue relationships across Europe and beyond.
With every show selling out independently, how quickly could ROAM help The Small Fortunes move into mid-capacity festival slots in the UK and Europe? Can a band built on blues roots and live energy translate that raw power to larger, more festival-sized stages without losing what makes them special?
