Celebrity Name: Tyler, the Creator
Brand Name: Converse
Deal Type: Product Collaboration / Creative Residency
Announced: April 7, 2026
Impact: Strengthens Tyler’s position as a fashion tastemaker, while reinforcing Converse’s strategy of using celebrity design partners to refresh heritage silhouettes and reach style-conscious fans
- Grammy Award-winning artist Tyler, the Creator has teamed up again with Converse to release a new drop of his retro-inspired 1908 sneakers, available starting today, the third drop of his “1908” collection.
- The new Converse 1908 Jogger arrives in four two-toned colorways: Green Glow/Nutria, Foggy Dew/Mirage Gray, Yarrow/Plume, and Cameo Blue/Deep Dive, with GOLF le FLEUR* branding on the medial and lateral sides and two sets of laces.
- Each pair retails at $105 and dropped globally on April 7, 2026, with previous colorways of the shoe nearly sold out.
- The 1908 Program is a Converse initiative to revive classic archival silhouettes, with the Jogger originally introduced in 1976 as an Olympic track shoe.
Tyler, the Creator has been one of Converse’s most important partners since leaving Vans for the brand back in 2017. That relationship just hit a new milestone.
Converse and GOLF le FLEUR*, Tyler’s luxury lifestyle label, have dropped fresh colorways of the 1908 Jogger, the duo’s best-selling retro running sneaker.
The 1908 collection revisits Converse’s archival vault through Tyler’s playful, offbeat lens. This time, the Coach Jogger, first introduced as an Olympic track shoe in 1976, arrives in four new colorways priced at $105, available in both men’s and women’s sizes.
Each pair features suede overlays, woven nylon paneling, mesh lining, and GOLF le FLEUR* branding on the medial and lateral sides, plus two sets of laces.
On the brand side, Converse’s creative family already includes Billie Eilish, pgLang, NBA star Shai Gilgeous-Alexander, Rick Owens, and Isabel Marant, and most recently welcomed Charli XCX.
Much like DJ Khaled’s recent Buffalo Wild Wings campaign showed how artists can anchor brand activations across multiple cycles, Tyler’s ongoing Converse 1908 residency has become a masterclass in long-form creative partnership.
And just as Larry June’s Adidas Rod Laver deal tapped deep into archival sneaker culture, Tyler’s Converse work digs just as far back into heritage running silhouettes.
Beyond Converse, Tyler’s endorsement portfolio includes a partnership with Bottega Veneta that began in May 2025, and he fronted Instagram’s biggest brand campaign to date in mid-2025.
On the music front, he was named Apple Music’s 2025 Artist of the Year, earned five Grammy nominations including Album of the Year for CHROMAKOPIA, and made his feature-film debut in Marty Supreme on Christmas Day. He even wore two of his own Converse 1908 designs during his Grammy performance at Crypto.com Arena in February 2026.
Takeaways
Tyler’s third Converse 1908 drop isn’t just another sneaker release, it’s proof that a well-structured creative residency can outlast the typical hype cycle.
Previous drops sold out in minutes, yet the brand keeps finding new silhouettes and colorways to revisit. The 1908 Program is quietly becoming one of the smartest archival revival strategies in sneaker culture right now.
Could Tyler’s dual role as Converse’s 1908 creative lead and a major Grammy performer set a new bar for how footwear brands integrate artists into cultural moments? Which artist-brand team-up would you like to see take on a heritage silhouette next?
