Celebrity Name: Megan Moroney
Brand Name: Revlon
Deal Type: Multi-Campaign Brand Partnership
Announced: April 6, 2026
Impact: Elevates Moroney as a cross-category star while helping Revlon modernize its image and connect with younger country and pop-leaning audiences worldwide
- Megan Moroney has been named a face of Revlon’s revamped “Be Unforgettable” campaign, marking the iconic beauty brand’s bold crossover into country music’s most magnetic star.
- Moroney will appear across several Revlon campaign activations, including the newly revitalized PhotoReady Collection and the Glimmer franchise.
- The campaign, developed with new creative agency partner Colle McVoy, is part of a broader brand evolution designed to connect with Gen Z and a new generation of beauty consumers.
- The partnership launches as Moroney embarks on her 43-date global Cloud 9 Tour, beginning May 29, amplifying the campaign’s reach at the peak of her cultural momentum.
Revlon has tapped multi-platinum country superstar Megan Moroney as a face of its reimagined “Be Unforgettable” campaign, announced April 6, 2026.
The partnership, developed with new creative agency partner Colle McVoy, marks a fresh chapter for the storied beauty brand, leaning into country music’s explosive mainstream moment to reach a younger audience.
Moroney, who boasts over 5.3 billion global streams and recently released her third studio album Cloud 9 (February 2026), will appear in campaigns for Revlon’s revitalized PhotoReady Collection and its Glimmer franchise. It’s a first-ever partnership between the artist and the brand.
The timing is sharp. Moroney is set to headline her 43-date global Cloud 9 Tour beginning May 29, fresh off a sold-out Am I Okay? Tour that shattered venue records.
She’s also fresh from being honored as Storyteller of the Year at Variety‘s 2025 Hitmakers event and winning the first-ever Best Country prize at the 2025 MTV VMAs.
On the brand front, Moroney was also spotlighted in Spotify’s 2025 Wrapped campaign after racking up 821M+ streams in that year alone.
Just as Bailey Zimmerman recently starred in American Eagle’s newest campaign, Moroney’s Revlon deal underscores how country artists are becoming the go-to faces for major brand activations.
Revlon’s ambassador roster has historically leaned into cultural power players: from Halle Berry and Emma Stone to Megan Thee Stallion and Madelyn Cline. Moroney continues that legacy of pairing beauty with authentic influence.
The move mirrors Dolly Parton’s recent brand collaborations in the fashion space, further cementing country music’s expanding footprint across lifestyle and beauty verticals.
Takeaways
This deal is anything but a routine brand placement, it’s a strategic signal. Revlon isn’t just chasing celebrity clout; it’s making a calculated bet on country music’s Gen Z crossover appeal.
Moroney’s fanbase skews young, passionate, and deeply engaged, exactly the consumer Revlon needs to stay relevant as it rebuilds its brand identity post-bankruptcy restructuring.
The decision to launch this campaign through Colle McVoy, a fresh agency partner, alongside a wave of new product launches, suggests Revlon is entering a full creative reset.
For Moroney, stepping into beauty is a natural extension of her “Emo Cowgirl” persona, glamorous but genuine. And launching it during an arena-level world tour is textbook brand-building: maximum eyeballs, maximum cultural currency.
Is country music the new pop when it comes to beauty brand appeal and does Moroney’s crossover success prove it? Does this open the door for other country artists to land major beauty and lifestyle deals at this scale?
