Celebrity Name: Cody Simpson
New Company: Align PR
Primary Publicist: Lauren Morris-Ruff
Department: Music
Territory: United States
- Australian multi-hyphenate Cody Simpson has signed with Align PR for public relations, with publicist Lauren Morris-Ruff handling his account in the music department.
- Simpson continues with Creative Artists Agency (CAA) for representation and Range Media Partners for management, rounding out a powerhouse industry team.
- The deal comes as Simpson officially returns to music after retiring from competitive swimming in June 2024, and is set to release a new album in 2026.
- Align PR, founded by Nicole Perez-Krueger and now part of the ADD Collective, represents a wide roster of talent spanning entertainment, music, fashion, and digital creators across its LA, New York, and Miami offices.
Cody Simpson is building out his industry team ahead of a full-scale music comeback. The Australian singer, actor, and former competitive swimmer has signed with Align PR for public relations, with Lauren Morris-Ruff, a music publicist at the LA-based firm, taking the lead on his account.
The signing comes at a pivotal moment for Simpson. After retiring from competitive swimming in June 2024, where he won gold and silver at the 2022 Commonwealth Games and reached the podium at the 2023 Athens Swimming World Cup, he announced in late December 2025 that he had signed a new record deal and was restarting his music career. A new album is expected in 2026.
On the acting front, Simpson recently starred in the Stan Australia series He Had It Coming and appeared in Sydney Harbour’s production of Guys and Dolls as Sky Masterson. He also has the feature film Zombie Plane set for theatrical release.
Align PR, founded by Nicole Perez-Krueger in 2019 and now backed by Irving Azoff-linked holding company ADD Collective, operates from offices in Los Angeles, New York, and Miami.
Simpson, who has around 12 million social media followers, continues with CAA for representation and Range Media Partners for management.
This PR move mirrors industry patterns seen recently. DJ and producer Pawsa signed with The Lede Company while Victoria Justice signed with Jill Fritzo Public Relations, showing that A-list and rising talent alike are making strategic PR moves heading into the rest of 2026.
Takeaways
Cody Simpson’s signing with Align PR isn’t just a routine business move, it’s a clear signal that his 2026 music comeback is being treated as a major relaunch.
Pairing a boutique, culturally savvy PR firm like Align with the heavyweight muscle of CAA and Range Media Partners suggests his team is building something intentional and long-term, not just a nostalgic pop-up.
What’s interesting here is the story itself: a pop star who walked away to become an elite-level Olympic-caliber swimmer, and is now walking back in. That narrative is PR gold, and Align, with its broad entertainment and digital creator reach, seems perfectly positioned to amplify it.
Can Cody Simpson successfully recapture or even expand his fanbase after years away from music? How much do you think PR firms influence which artists dominate festival lineups?
