Celebrity Name: Larenz Tate
Brand Name: Bevel
Deal Type: Brand Ambassador / Campaign Partnership
Announced: March 17, 2026
Impact: Headline campaign for Bevel’s first-ever Body Cream launch, targeting the Black men’s grooming market
- Larenz Tate is the new face of Bevel, the Black-founded premium grooming brand, fronting the campaign for their first-ever Body Cream, launched March 17, 2026.
- The Bevel Body Cream is formulated with Cocoa Butter, Shea Butter, and Hyaluronic Acid, targeting Black men’s unique skin needs.
- Tate is in full career momentum, with two major film projects ahead: a Netflix film with Nia Long (Don’t Ever Wonder) and the Michael Jackson biopic, Michael.
Larenz Tate, the actor who won hearts in Love Jones nearly three decades ago and has stayed culturally relevant ever since, is now the face of Bevel’s brand-new Body Cream campaign.
Bevel, the Black-founded grooming brand, launched its first-ever body cream on March 17, 2026, and tapped Tate as brand ambassador, citing his reputation for consistently youthful looks and a visible commitment to self-care.
The cream is formulated with Cocoa Butter, Shea Butter, and Hyaluronic Acid to deliver deep moisture without a greasy feel, addressing a real gap in men’s body care, particularly for Black men who deal with dryness, uneven skin tone, and hyperpigmentation.
For Tate, the partnership is deeply personal. He says grooming has always been a big part of his daily routine, especially as a father of four sons, he sees it as setting an example.
“When they can see their pops doing his thing, they stay inspired and motivated to not only look their best, but certainly feel their best,” he shared.
Just as celebrities like Ariana Grande fronted Swarovski’s fairy-inspired campaign and Patrick Schwarzenegger starred in Ketel One’s latest push, Tate’s Bevel deal reflects a wider trend of A-listers anchoring campaigns that feel authentic to who they are.
Beyond grooming, Tate has a packed year ahead. He’s set to star opposite Nia Long in the Netflix film Don’t Ever Wonder, and will also appear in Michael, the highly anticipated Michael Jackson biopic.
Takeaways
This partnership is more than a product push, it’s a statement. Bevel has long positioned itself as the premium grooming brand built for Black men, and landing Larenz Tate as ambassador reinforces exactly that.
Tate isn’t just a recognizable face; he’s a man audiences have watched age gracefully for 30 years, and that kind of organic credibility is hard to manufacture.
It also signals something bigger happening in the men’s grooming space. Black men are increasingly centered in beauty and skincare conversations, not as an afterthought, but as the target audience. Brands that get this right early are positioning themselves for long-term loyalty.
And with Tate’s film calendar heating up in 2026, Bevel’s timing couldn’t be better. More visibility for Tate means more visibility for the brand.
Is Bevel’s “made for Black men” positioning strong enough to stand out in an increasingly crowded men’s grooming market? Will this deal open the door for more Black-founded grooming brands to land A-list celebrity partnerships?
