Bridgerton actress Adjoa Andoh stars in Boots’ 2024 Christmas campaign, taking on the role of Mrs. Claus in a festive, minute-long ad that premiered on November 6. In the campaign, Andoh’s Mrs. Claus runs her “Werkshop,” prepping holiday beauty gifts for Santa Claus to deliver. The ad showcases popular brands like Bubble, e.l.f., Sol de Janeiro, and Laneige, and features beauty influencers Soph and William Grande testing the products in the workshop. Set to Eve’s Who’s That Girl, the ad captures the excitement of the season with a playful, modern twist.
Directed by Dave Meyers and produced by Radical, the campaign debuted on Boots’ social media channels and will also air on ITV1 during primetime. Boots’ holiday marketing this year emphasizes men as a key audience, with targeted ads across podcasts, social media, and YouTube. Boots is even extending its reach into gaming, with themed content integrations in popular mobile games like Candy Crush, Bubble Witch Saga, and Farm Hero Saga.
Andoh, well-known for her role as Lady Danbury in Bridgerton, has previously collaborated with brands like International Delight and No7 skincare. Her partnership with Boots marks another high-profile campaign, showcasing her ability to bring warmth and elegance to the brand’s festive offerings for the holiday season.
