Drybar, the esteemed brand known for its blowout-only salons and red carpet-ready hair styling, has taken a significant step in bridging the gap between Hollywood glamour and everyday beauty. The brand has appointed Bryce Scarlett, a renowned celebrity hairstylist with an impressive clientele, as its first-ever celebrity ambassador.
🌐 From Salons to Star Stylist: Since its inception in 2010, Drybar has evolved from a Brentwood-born salon to a formidable name in the beauty industry. The appointment of Bryce Scarlett, who has styled celebrities like Hailey Bieber, Olivia Rodrigo, Margot Robbie, Brie Larson, and Kaia Gerber, marks a pivotal moment in Drybar’s expansion into the realm of celebrity haircare.
🌟 A Separate Venture: Although Drybar’s product line, launched in 2013, operates independently from its salon chain, the brand’s decision to collaborate with Scarlett underscores its commitment to quality and star-powered influence. Drybar has been the salon of choice for celebrities such as Kristin Chenoweth and Cindy Crawford, enhancing its reputation as a go-to for A-list haircare.
💇♀️ Barbie-Inspired Creations: Scarlett’s expertise is evident in his work, particularly highlighted during Margot Robbie’s Barbie press tour. His creations, ranging from a 1960s-inspired sleek ponytail to an 1984 Day to Night Barbie look, showcase his versatility and deep understanding of both contemporary trends and timeless styles.
🔍 A Focus on Excellence: As Drybar’s ambassador, Bryce Scarlett will bring his vast experience and unique perspective to the brand. His role will likely involve showcasing Drybar’s products through his high-profile work, demonstrating their effectiveness and versatility in achieving red carpet-ready looks.
📈 Elevating the Brand: Scarlett’s association with Drybar is expected to elevate the brand’s profile, bridging the gap between Hollywood’s exclusive hair styling techniques and the everyday consumer. His appointment is a strategic move for Drybar, aligning the brand closer with the glamour of Tinseltown while maintaining its accessible and customer-friendly approach.
