Exciting news from Marks & Spencer as they launch their Spring/Summer 2024 campaign with a captivating TV ad starring actress and model Sara Sampaio. Set to the upbeat sounds of Cyndi Lauper’s iconic 80s hit “Girls Just Want to Have Fun,” the 30-second advert showcases the style and versatility of the new womenswear collection in a playful and confident manner.
🌟 Starring Sara Sampaio: Sara Sampaio brings her charisma and charm to the screen, transforming her surroundings into a personal catwalk and effortlessly showcasing the latest trends from Marks & Spencer’s spring collection. Her dynamic presence captures the essence of style and fun, resonating with the brand’s ‘Anything but Ordinary’ ethos.
👗 Spring Style Spectacle: The ad highlights the diversity and appeal of the new womenswear collection, featuring Sara Sampaio in stylish ensembles that reflect the spirit of the season. From flared jeans with a 70s vibe to modern, chic outfits, Marks & Spencer celebrates the joy of fashion and self-expression.
☕ Closing Scene: The final scene depicts Sara Sampaio grabbing a coffee from a street vendor, adding a touch of everyday charm and relatability to the ad. As the ‘Anything but Ordinary’ strapline appears on screen, viewers are reminded of Marks & Spencer’s commitment to providing stylish yet accessible fashion for every occasion.
💬 CEO’s Recognition: Stuart Machin, M&S Chief Executive, praised the team for capturing the essence of style and fun in the new womenswear TV ad, reflecting the brand’s dedication to meeting customers’ desires for stylish and enjoyable wardrobe choices.
With Sara Sampaio leading the way in this vibrant campaign, Marks & Spencer invites customers to embrace the spirit of spring with confidence, flair, and a touch of fun through their latest womenswear collection.
