{"id":51978,"date":"2026-10-02T08:05:09","date_gmt":"2026-10-02T08:05:09","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=51978"},"modified":"2026-10-02T08:05:23","modified_gmt":"2026-10-02T08:05:23","slug":"travis-barker-fronts-born-x-raiseds-new-streetwear-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/travis-barker-fronts-born-x-raiseds-new-streetwear-campaign\/","title":{"rendered":"Travis Barker Fronts Born X Raised\u2019s New Streetwear Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rock icon Travis Barker stars as the face of a high-octane campaign for Los Angeles streetwear label Born X Raised. The promotional video features the veteran drummer in his element, playing energetic drum solos while wearing signature pieces from the brand&#8217;s latest release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign connects directly to Born X Raised\u2019s ongoing partnership with the NFL, dubbed the \u201cLOYAL 2 THE SOIL\u201d initiative. Barker delivers rapid beats behind the drum kit while sporting a classic graphic tee from the collection. The ad captures the shared counterculture identity that unites the musician and the Venice-based brand.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 960 \/ 720;\" width=\"960\" controls src=\"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2026\/10\/Travis-Barker-Fronts-Born-X-Raiseds-New-Streetwear-Campaign.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This release marks Barker\u2019s first official campaign collaboration with Born X Raised. The clothing label frequently partners with authentic West Coast cultural figures. Past campaign stars include veteran actor Danny Trejo and rapper <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dumbfoundead\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dumbfoundead<\/a>, both featured in the brand&#8217;s LA Kings capsule, as well as professional skateboarder Boo Johnson. Barker fits the roster naturally thanks to his lifelong roots in Southern California&#8217;s skate, punk, and tattoo scenes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The streetwear partnership adds to Barker\u2019s diverse commercial portfolio in 2026. Earlier this year, the musician took an equity stake and ambassador role with plant-based fast-food chain Mr. Charlie&#8217;s, while also <a href=\"https:\/\/bookingagentinfo.com\/news\/travis-barker-and-vans-tease-white-old-skool-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">teasing a new Old Skool footwear collaboration<\/a> to extend his longtime ties with Vans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the music and gaming crossover space, <a href=\"https:\/\/bookingagentinfo.com\/news\/blink-182-teams-up-with-pac-man-for-25th-anniversary-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">blink-182 teamed up with PAC-MAN and 7-Eleven<\/a> on a collaborative 25th-anniversary apparel capsule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Born X Raised campaign caps a prolific 2026 run for Barker. Between headline festival dates with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/blink-182\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">blink-182<\/a>, the drummer pushed into global sports marketing earlier this year, <a href=\"https:\/\/bookingagentinfo.com\/news\/j-balvin-and-travis-barker-partner-with-coca-cola-on-new-world-cup-anthem\/\" target=\"_blank\" rel=\"noreferrer noopener\">teaming up with J Balvin on a Coca-Cola World Cup anthem<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Travis Barker\u2019s partnership with Born X Raised shows why genuine subculture roots remain the most valuable asset in modern streetwear. Streetwear brands often partner with clean-cut athletes or traditional models for major sports merchandise, but Born X Raised deliberately chose a counterculture hero. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Barker\u2019s aggressive drumming turns an NFL-licensed apparel promo into a gritty rock showcase, ensuring the capsule stays true to the brand\u2019s underground Venice beginnings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign also highlights how Barker manages his commercial portfolio. He moves effortlessly between global corporate titans like Coca-Cola and localized subculture brands like Born X Raised and Mr. Charlie&#8217;s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By keeping his personal punk aesthetic consistent across every project, Barker reaches massive commercial audiences without losing the edge that built his reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How does Travis Barker\u2019s punk rock image change the way you view an NFL-licensed streetwear collection? Do you think streetwear brands generate more excitement when collaborating with musicians instead of pro athletes? What other Southern California icons would you like to see Born X Raised feature next?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rock icon Travis Barker stars as the face of a high-octane campaign for Los Angeles streetwear label Born X Raised. The promotional video features the veteran drummer in his element, playing energetic drum solos while wearing signature pieces from the brand&#8217;s latest release. The campaign connects directly to Born X Raised\u2019s ongoing partnership with the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":51980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,18,175,34],"tags":[],"class_list":["post-51978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns","category-endorsements","category-fashion","category-music","category-product-collaborations","category-rock"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travis Barker Fronts Born X Raised\u2019s New Streetwear Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/travis-barker-fronts-born-x-raiseds-new-streetwear-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travis Barker Fronts Born X Raised\u2019s New Streetwear Campaign\" \/>\n<meta property=\"og:description\" content=\"Rock icon Travis Barker stars as the face of a high-octane campaign for Los Angeles streetwear label Born X Raised. The promotional video features the veteran drummer in his element, playing energetic drum solos while wearing signature pieces from the brand&#8217;s latest release. The campaign connects directly to Born X Raised\u2019s ongoing partnership with the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/travis-barker-fronts-born-x-raiseds-new-streetwear-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-02T08:05:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T08:05:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2026\/10\/Travis-Barker-Fronts-Born-X-Raiseds-New-Streetwear-Campaign.png\" \/>\n\t<meta property=\"og:image:width\" content=\"594\" \/>\n\t<meta property=\"og:image:height\" content=\"406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Travis Barker Fronts Born X Raised\u2019s New Streetwear Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/travis-barker-fronts-born-x-raiseds-new-streetwear-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Travis Barker Fronts Born X Raised\u2019s New Streetwear Campaign","og_description":"Rock icon Travis Barker stars as the face of a high-octane campaign for Los Angeles streetwear label Born X Raised. The promotional video features the veteran drummer in his element, playing energetic drum solos while wearing signature pieces from the brand&#8217;s latest release. 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