{"id":51669,"date":"2026-09-27T18:51:25","date_gmt":"2026-09-27T18:51:25","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=51669"},"modified":"2026-09-27T18:53:13","modified_gmt":"2026-09-27T18:53:13","slug":"lionel-messi-and-adidas-unveil-special-argentina-farewell-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/","title":{"rendered":"Lionel Messi and adidas Unveil Special Argentina Farewell Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sportswear giant adidas has officially unveiled a special Argentina \u201cFarewell Kit\u201d collection for Lionel Messi ahead of his final appearance with La Albiceleste on October 6, 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 39-year-old forward will make his 208th and final senior appearance in a friendly against Benin at the Estadio Monumental in Buenos Aires. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The occasion marks the close of an international chapter highlighted by gold at the 2008 Olympics, back-to-back Copa Am\u00e9rica crowns in 2021 and 2024, and the 2022 FIFA World Cup title.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@noticiasdevenezuel\/video\/7688389924424355093\" data-video-id=\"7688389924424355093\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@noticiasdevenezuel\" href=\"https:\/\/www.tiktok.com\/@noticiasdevenezuel?refer=embed\">@noticiasdevenezuel<\/a> <p>\ud83d\udc10 Messi present\u00f3 en sus redes la camiseta especial que usar\u00e1 en su \u00faltimo partido con Argentina: \u00ab\u00daltimo partido\u2026 Una camiseta para toda la vida\u00bb. El dise\u00f1o de Adidas lleva su nombre y el 10 en dorado. La lucir\u00e1 el 6 de octubre ante Ben\u00edn, en el Monumental.<\/p> <a target=\"_blank\" title=\"\u266c sonido original - noticias Venezuela\" href=\"https:\/\/www.tiktok.com\/music\/sonido-original-7688389951784372999?refer=embed\">\u266c sonido original &#8211; noticias Venezuela<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The commemorative shirt reworks Argentina\u2019s traditional aesthetic. Rather than the customary multiple stripes, the jersey features a light blue body with a single, prominent white stripe running down the center. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Premium gold trim borders the collar and sleeves, while a tonal Sun of May (Sol de Mayo) graphic spreads across the front and rear panels. In a rare brand gesture, Messi\u2019s personal signature logo replaces the standard adidas performance mark on the chest. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the shirt, the capsule delivers matching shorts, pre-match tops, lifestyle streetwear, and a remastered edition of his iconic F50 Tunit boots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The release honors a landmark partnership dating back to 2006, which transitioned into a lifetime contract in 2017. Their joint calendar has remained prolific throughout 2026: earlier this year, Messi <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">joined Lamine Yamal to front adidas\u2019 &#8216;La Final&#8217; campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Inter Miami star also branched into new performance categories with <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/\" target=\"_blank\" rel=\"noreferrer noopener\">a limited-edition Codechaos golf shoe<\/a>, later linking with Kith\u2019s <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ronnie-fieg\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ronnie Fieg<\/a> to merge terrace heritage and modern streetwear across a <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-ronnie-fieg-team-up-with-adidas-football-for-world-cup-jersey-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">commemorative World Cup jersey capsule<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond adidas, Messi maintains high-profile endorsements with brands like Lowe&#8217;s, Royal Caribbean, and Michelob Ultra. For adidas, honoring Messi complements their expansive roster of global ambassadors, including football star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jude-bellingham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jude Bellingham<\/a>, NBA guard <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/anthony-edwards\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Edwards<\/a>, and music icon <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bad-bunny\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bad Bunny<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The farewell capsule offers supporters an archival keepsake celebrating one of international football&#8217;s defining eras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farewell collections operate at the intersection of emotional legacy and high-stakes retail strategy. By building this capsule around a single fixture, Messi&#8217;s 208th cap against Benin, adidas transformed what could have been a routine international friendly into a global merchandising event. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Replacing their own corporate logo with Messi\u2019s signature emblem on the chest is an exceptional concession, demonstrating how much brand equity Messi holds within the company. It reflects a modern sports marketing blueprint: immortalizing an athlete\u2019s final competitive moments in real time while maintaining their commercial relevance across both pitch and street fashion well into retirement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think of adidas replacing its own brand logo on the chest with Messi\u2019s personal signature logo? Does the single white stripe design improve upon Argentina\u2019s traditional multi-stripe look?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sportswear giant adidas has officially unveiled a special Argentina \u201cFarewell Kit\u201d collection for Lionel Messi ahead of his final appearance with La Albiceleste on October 6, 2026. The 39-year-old forward will make his 208th and final senior appearance in a friendly against Benin at the Estadio Monumental in Buenos Aires. The occasion marks the close [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,24,26,15],"tags":[],"class_list":["post-51669","post","type-post","status-publish","format-standard","hentry","category-endorsements","category-fashion","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lionel Messi and adidas Unveil Special Argentina Farewell Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lionel Messi and adidas Unveil Special Argentina Farewell Collection\" \/>\n<meta property=\"og:description\" content=\"Sportswear giant adidas has officially unveiled a special Argentina \u201cFarewell Kit\u201d collection for Lionel Messi ahead of his final appearance with La Albiceleste on October 6, 2026. The 39-year-old forward will make his 208th and final senior appearance in a friendly against Benin at the Estadio Monumental in Buenos Aires. 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The 39-year-old forward will make his 208th and final senior appearance in a friendly against Benin at the Estadio Monumental in Buenos Aires. The occasion marks the close [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-27T18:51:25+00:00","article_modified_time":"2026-09-27T18:53:13+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Lionel Messi and adidas Unveil Special Argentina Farewell Collection","datePublished":"2026-09-27T18:51:25+00:00","dateModified":"2026-09-27T18:53:13+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/"},"wordCount":452,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Endorsement Deals","Fashion","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/","url":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/","name":"Lionel Messi and adidas Unveil Special Argentina Farewell Collection","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-09-27T18:51:25+00:00","dateModified":"2026-09-27T18:53:13+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-adidas-unveil-special-argentina-farewell-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Lionel Messi and adidas Unveil Special Argentina Farewell Collection"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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