{"id":51406,"date":"2026-09-23T09:51:09","date_gmt":"2026-09-23T09:51:09","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=51406"},"modified":"2026-09-23T09:51:25","modified_gmt":"2026-09-23T09:51:25","slug":"dylan-efron-partners-with-e-l-f-hair-for-new-never-thirsty-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/dylan-efron-partners-with-e-l-f-hair-for-new-never-thirsty-campaign\/","title":{"rendered":"Dylan Efron Partners With e.l.f. Hair For New Never Thirsty Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dylan Efron has turned one of his most viral pop culture moments into a brand deal. The television personality, producer, and athlete officially stars in the latest campaign for e.l.f. Cosmetics, promoting e.l.f. Hair\u2019s &#8220;Never Thirsty&#8221; Shampoo and Conditioner.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@elfhaircare\/video\/7688022728510672141\" data-video-id=\"7688022728510672141\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@elfhaircare\" href=\"https:\/\/www.tiktok.com\/@elfhaircare?refer=embed\">@elfhaircare<\/a> <p>@Dylan Efron may be giving us thirst traps in the shower, but his hair is Never Thirsty \ud83d\ude09 <a title=\"elfhair\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/elfhair?refer=embed\">#elfhair<\/a> <a title=\"elfpartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/elfpartner?refer=embed\">#elfpartner<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - e.l.f. Hair\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7688022893619432206?refer=embed\">\u266c original sound &#8211; e.l.f. Hair<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The steamy commercial leans directly into online humor. In early 2025, Efron sparked widespread social media debate when he stated on the Are You Okay? talk show that people shower too much and rely too heavily on soap. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, e.l.f. Hair brings him back to the shower in the exact same colorful Speedo he wore in his initial viral response video. Lathering up under the stream, the campaign delivers a clever punchline: Efron might be considered an internet thirst trap, but his hair is definitely &#8220;Never Thirsty.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The $9 provitamin B5 and argan oil system also recently won PEOPLE\u2019s 2026 Beauty Award for Best System for Hydration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign marks Efron\u2019s debut partnership with e.l.f. Hair, adding to a busy commercial year. His crossover appeal previously surfaced in tech when he <a href=\"https:\/\/bookingagentinfo.com\/news\/nick-foles-clay-matthews-and-dylan-efron-headline-samsungs-latest-advertising-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">headlined a Samsung campaign<\/a> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nick-foles\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nick Foles<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/clay-matthews-iii\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clay Matthews<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On screen, Efron continues to hit major milestones. After winning Season 3 of Peacock\u2019s The Traitors as a Faithful, he finished in fourth place on Season 34 of ABC\u2019s Dancing with the Stars and co-starred in the 2026 spy-themed music video for &#8220;Wish I Didn&#8217;t&#8221; alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/megan-moroney\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Megan Moroney<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For e.l.f. Cosmetics, the collaboration reinforces a playbook built on viral pop culture partnerships, having previously dominated social feeds with high-profile campaigns starring <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jennifer-coolidge\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennifer Coolidge<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/meghan-trainor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meghan Trainor<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the hair category, the brand <a href=\"https:\/\/bookingagentinfo.com\/news\/peyton-list-and-yonna-jay-star-in-e-l-f-hairs-what-the-h-e-l-f-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">tapped Peyton List and Yonna Jay for its &#8220;What the h-e-l-f?&#8221; campaign<\/a> to build youth credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership demonstrates how modern brand deals thrive on self-deprecation rather than polished perfection. Instead of burying Efron\u2019s awkward 2025 viral shower debate, e.l.f. leaned straight into the joke, turning past online criticism into instant commercial chemistry. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also highlights a strategic shift in hair care marketing: rather than rolling out a separate, aggressively masculine &#8220;men\u2019s&#8221; line, e.l.f. uses an athletic, outdoorsy ambassador to position hydration as universal, affordable self-care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can self-deprecating humor help beauty brands connect with male shoppers more effectively than traditional rugged grooming tropes? How will legacy salon hair brands react as affordable mass-market lines like e.l.f. continue winning major editorial beauty awards?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dylan Efron has turned one of his most viral pop culture moments into a brand deal. The television personality, producer, and athlete officially stars in the latest campaign for e.l.f. Cosmetics, promoting e.l.f. Hair\u2019s &#8220;Never Thirsty&#8221; Shampoo and Conditioner. The steamy commercial leans directly into online humor. In early 2025, Efron sparked widespread social media [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,22,11,21],"tags":[],"class_list":["post-51406","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-digital","category-endorsements","category-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dylan Efron Partners With e.l.f. Hair For New Never Thirsty Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/dylan-efron-partners-with-e-l-f-hair-for-new-never-thirsty-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dylan Efron Partners With e.l.f. Hair For New Never Thirsty Campaign\" \/>\n<meta property=\"og:description\" content=\"Dylan Efron has turned one of his most viral pop culture moments into a brand deal. The television personality, producer, and athlete officially stars in the latest campaign for e.l.f. Cosmetics, promoting e.l.f. Hair\u2019s &#8220;Never Thirsty&#8221; Shampoo and Conditioner. The steamy commercial leans directly into online humor. In early 2025, Efron sparked widespread social media [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/dylan-efron-partners-with-e-l-f-hair-for-new-never-thirsty-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T09:51:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-23T09:51:25+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dylan Efron Partners With e.l.f. 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In early 2025, Efron sparked widespread social media [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/dylan-efron-partners-with-e-l-f-hair-for-new-never-thirsty-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-23T09:51:09+00:00","article_modified_time":"2026-09-23T09:51:25+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/dylan-efron-partners-with-e-l-f-hair-for-new-never-thirsty-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/dylan-efron-partners-with-e-l-f-hair-for-new-never-thirsty-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Dylan Efron Partners With e.l.f. 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