{"id":51249,"date":"2026-09-21T17:19:16","date_gmt":"2026-09-21T17:19:16","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=51249"},"modified":"2026-09-21T17:19:29","modified_gmt":"2026-09-21T17:19:29","slug":"jaclyn-johnson-signs-with-the-gersh-agency-for-representation","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/","title":{"rendered":"Jaclyn Johnson Signs With The Gersh Agency For Representation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Entrepreneur, author, and venture investor Jaclyn Johnson has officially signed with The Gersh Agency for representation across all areas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the deal, Gersh will expand her presence in unscripted television, digital programming, book packaging, speaking engagements, and global brand partnerships. Johnson continues to be managed by Entertainment 360 and Ponte Firm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson is best known as the founder of Create &amp; Cultivate, the influential media and conference platform launched in 2011 to support female entrepreneurs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After expanding the business into an eight-figure brand, she sold a majority stake to private equity firm Corridor Capital for $22 million in 2021. In late 2023, Johnson partnered with CEO Marina Middleton to buy back the company for a six-figure sum and steer its live revival. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create &amp; Cultivate launched a sold-out Los Angeles comeback festival in July 2025 featuring a performance by <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/iamdoechii\/\" target=\"_blank\" rel=\"noreferrer noopener\">Doechii<\/a>, and just concluded its September 19\u201320, 2026 flagship gathering featuring keynote conversations with Emma Grede and Alix Earle, capped by a headline set from Cardi B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond live events, Johnson co-founded Cherub, an angel-investing platform connecting founders directly with angel investors, and operates early-stage fund NewMoney Ventures. She is also the author of the bestselling business guide WorkParty and host of its popular companion podcast. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The signing highlights Gersh\u2019s targeted push to secure high-profile founder-creators with proven commercial equity and dedicated community followings. The move mirrors recent roster expansions at the agency, following the signings of <a href=\"https:\/\/bookingagentinfo.com\/news\/victoria-garrick-browne-signs-with-the-gersh-agency-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">mental health advocate Victoria Garrick Browne<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/bailey-taylor-signs-with-the-gersh-agency-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">lifestyle creator Bailey Taylor<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Backed by Gersh&#8217;s packaging division, Johnson aims to turn her venture experience and digital community into broadcast television series and multi-platform media assets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jaclyn Johnson\u2019s deal with Gersh marks a notable evolution in how agencies recruit and leverage entrepreneurial talent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional agencies used to treat business founders primarily as keynote speakers or occasional corporate sponsors. Today, founders who buy back their brands, host arena-scale festivals with mainstream music headliners, and run venture networks are viewed as complete media studios in their own right. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By bringing Johnson into its unscripted and packaging divisions, Gersh gains direct access to an established ecosystem of female founders, angel investors, and high-spending consumer brand partners. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Johnson, working with Gersh offers the institutional backing required to translate a live community platform into national television series, docuseries, and streaming IP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will Johnson and Gersh adapt her angel-investing venture, Cherub, into a female-led business pitch competition to rival traditional network shows? How does buying back an established brand like Create &amp; Cultivate alter an entrepreneur&#8217;s leverage when negotiating multi-platform representation deals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entrepreneur, author, and venture investor Jaclyn Johnson has officially signed with The Gersh Agency for representation across all areas. Under the deal, Gersh will expand her presence in unscripted television, digital programming, book packaging, speaking engagements, and global brand partnerships. Johnson continues to be managed by Entertainment 360 and Ponte Firm. Johnson is best known [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,22,10],"tags":[],"class_list":["post-51249","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-digital","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jaclyn Johnson Signs With The Gersh Agency For Representation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaclyn Johnson Signs With The Gersh Agency For Representation\" \/>\n<meta property=\"og:description\" content=\"Entrepreneur, author, and venture investor Jaclyn Johnson has officially signed with The Gersh Agency for representation across all areas. Under the deal, Gersh will expand her presence in unscripted television, digital programming, book packaging, speaking engagements, and global brand partnerships. Johnson continues to be managed by Entertainment 360 and Ponte Firm. Johnson is best known [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-21T17:19:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T17:19:29+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jaclyn Johnson Signs With The Gersh Agency For Representation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/","og_locale":"en_US","og_type":"article","og_title":"Jaclyn Johnson Signs With The Gersh Agency For Representation","og_description":"Entrepreneur, author, and venture investor Jaclyn Johnson has officially signed with The Gersh Agency for representation across all areas. Under the deal, Gersh will expand her presence in unscripted television, digital programming, book packaging, speaking engagements, and global brand partnerships. Johnson continues to be managed by Entertainment 360 and Ponte Firm. Johnson is best known [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-21T17:19:16+00:00","article_modified_time":"2026-09-21T17:19:29+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jaclyn Johnson Signs With The Gersh Agency For Representation","datePublished":"2026-09-21T17:19:16+00:00","dateModified":"2026-09-21T17:19:29+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/"},"wordCount":427,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Agency Signing","Digital","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/","url":"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/","name":"Jaclyn Johnson Signs With The Gersh Agency For Representation","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-09-21T17:19:16+00:00","dateModified":"2026-09-21T17:19:29+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jaclyn-johnson-signs-with-the-gersh-agency-for-representation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jaclyn Johnson Signs With The Gersh Agency For Representation"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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