{"id":51169,"date":"2026-09-19T11:03:21","date_gmt":"2026-09-19T11:03:21","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=51169"},"modified":"2026-09-19T11:05:42","modified_gmt":"2026-09-19T11:05:42","slug":"chloe-kelly-named-sephora-collections-first-uk-face","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/","title":{"rendered":"Chloe Kelly Named Sephora Collection\u2019s First UK Face"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sephora has named England Lioness and Arsenal forward Chloe Kelly as the first-ever UK face of Sephora Collection. The deal headlines the launch of the brand\u2019s new It\u2019s a Stretch Tubing Volume &amp; Length Mascara, available at Sephora for \u00a315 GBP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kelly stars in promotional visuals highlighting the mascara&#8217;s 24-hour smudge-resistant formula, quick warm-water removal, and 360-degree ball-tip brush. Known for her high-energy style on the pitch and bold self-expression off it, Kelly personifies the brand&#8217;s focus on accessible, everyday beauty.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"900\" style=\"aspect-ratio: 720 \/ 900;\" width=\"720\" controls src=\"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2026\/09\/Chloe-Kelly-Named-Sephora-Collections-First-UK-Face.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This launch marks Kelly\u2019s first partnership with Sephora. Her public profile continues to soar through major career milestones. Kelly scored England\u2019s winning goal at UEFA Women\u2019s Euro 2022, sealed the Euro 2025 title in a penalty shootout, and signed a permanent transfer back to Arsenal in summer 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her commercial momentum has accelerated alongside her soccer success. Earlier this month, she was <a href=\"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-shokz-uk-ambassador-as-brand-launches-always-more-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">named UK ambassador for audio brand Shokz<\/a> to front their &#8220;Always More&#8221; campaign. Her growing endorsement portfolio also includes deals with Adidas and Calvin Klein, as well as a collectible role-model doll with Barbie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Sephora, partnering with Kelly marks another major step into athletic culture. While the retailer previously relied on digital creators and models like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lena-mahfouf\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lena Mahfouf<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rachel-hilbert\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rachel Hilbert<\/a>, it has rapidly embraced elite sports stars. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this summer, Sephora Canada teamed up with WNBA stars <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/marina-mabrey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marina Mabrey<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/isabelle-harrison\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Isabelle Harrison<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kiki-rice\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kiki Rice<\/a> to <a href=\"https:\/\/bookingagentinfo.com\/news\/marina-mabrey-isabelle-harrison-kiki-rice-front-sephora-canada-x-toronto-tempo-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">launch the &#8220;Pretty Badass&#8221; campaign for the Toronto Tempo<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chloe Kelly\u2019s appointment highlights the transformation of female footballers into top-tier beauty ambassadors. Beauty contracts once went almost exclusively to actors, runway models, and lifestyle influencers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, players like Kelly are proving that athletic grit and makeup artistry naturally coexist. Kelly has routinely worn full eye makeup, manicures, and styled hair during high-stakes championship finals, giving her an authentic connection to everyday cosmetics consumers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Sephora, expanding from North American basketball into British football shows that major retailers now view women&#8217;s sports as one of the most effective pipelines for reaching young, culturally engaged shoppers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will legacy cosmetics brands begin signing more soccer stars instead of standard beauty influencers for core product campaigns? Could this collaboration encourage Sephora to pursue official, league-wide sponsorships across European soccer?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sephora has named England Lioness and Arsenal forward Chloe Kelly as the first-ever UK face of Sephora Collection. The deal headlines the launch of the brand\u2019s new It\u2019s a Stretch Tubing Volume &amp; Length Mascara, available at Sephora for \u00a315 GBP. Kelly stars in promotional visuals highlighting the mascara&#8217;s 24-hour smudge-resistant formula, quick warm-water removal, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,26,15],"tags":[],"class_list":["post-51169","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chloe Kelly Named Sephora Collection\u2019s First UK Face<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chloe Kelly Named Sephora Collection\u2019s First UK Face\" \/>\n<meta property=\"og:description\" content=\"Sephora has named England Lioness and Arsenal forward Chloe Kelly as the first-ever UK face of Sephora Collection. The deal headlines the launch of the brand\u2019s new It\u2019s a Stretch Tubing Volume &amp; Length Mascara, available at Sephora for \u00a315 GBP. Kelly stars in promotional visuals highlighting the mascara&#8217;s 24-hour smudge-resistant formula, quick warm-water removal, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-19T11:03:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T11:05:42+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chloe Kelly Named Sephora Collection\u2019s First UK Face","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/","og_locale":"en_US","og_type":"article","og_title":"Chloe Kelly Named Sephora Collection\u2019s First UK Face","og_description":"Sephora has named England Lioness and Arsenal forward Chloe Kelly as the first-ever UK face of Sephora Collection. The deal headlines the launch of the brand\u2019s new It\u2019s a Stretch Tubing Volume &amp; Length Mascara, available at Sephora for \u00a315 GBP. Kelly stars in promotional visuals highlighting the mascara&#8217;s 24-hour smudge-resistant formula, quick warm-water removal, [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-19T11:03:21+00:00","article_modified_time":"2026-09-19T11:05:42+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Chloe Kelly Named Sephora Collection\u2019s First UK Face","datePublished":"2026-09-19T11:03:21+00:00","dateModified":"2026-09-19T11:05:42+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/"},"wordCount":380,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Brand Ambassador","Campaigns","Endorsement Deals","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/","url":"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/","name":"Chloe Kelly Named Sephora Collection\u2019s First UK Face","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-09-19T11:03:21+00:00","dateModified":"2026-09-19T11:05:42+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/chloe-kelly-named-sephora-collections-first-uk-face\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Chloe Kelly Named Sephora Collection\u2019s First UK Face"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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