{"id":51147,"date":"2026-09-19T07:12:42","date_gmt":"2026-09-19T07:12:42","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=51147"},"modified":"2026-09-29T08:50:04","modified_gmt":"2026-09-29T08:50:04","slug":"fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/","title":{"rendered":"Fernando Mendoza Stars In State Farm\u2019s New \u2018Vegas Can Change A Man\u2019 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Las Vegas Raiders rookie quarterback Fernando Mendoza takes center stage in State Farm\u2019s latest commercial, &#8220;Vegas Can Change A Man.&#8221; Created by ad agency Highdive, the spot premiered nationally on September 17, 2026, during Amazon Prime Video\u2019s Thursday Night Football broadcast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The commercial pokes fun at Mendoza\u2019s famously wholesome reputation. Walking down the Las Vegas Strip with Jake from State Farm (Kevin Miles), Mendoza claims moving to Sin City has turned him into a wild rule-breaker. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vegas Can Change a Man :06 (feat. Fernando Mendoza) | State Farm\u00ae Commercial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Tu7gejHAvWM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The spot then shows his mild antics: yelling \u201cGo fish!\u201d at a casino card table, eating a chocolate chip cookie right after brushing his teeth, and feeling instant remorse about forgetting to call his mother.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mendoza arrived in the NFL with huge momentum. After starting his college career with the California Golden Bears, he transferred to Indiana for the 2025 season. He captured the Heisman Trophy and led the Hoosiers to an undefeated CFP National Championship victory before the Las Vegas Raiders drafted him with the No. 1 overall pick in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Major brands quickly secured Fernando Mendoza, who <a href=\"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-teams-up-with-adidas-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">signed with Adidas<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-taco-bells-new-raiders-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in Taco Bell\u2019s new Raiders campaign<\/a> earlier this month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The solo commercial deepens his ties with State Farm. Just weeks earlier, he appeared alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/patrick-mahomes-ii\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patrick Mahomes<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cam-skattebo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cam Skattebo<\/a>, and Indiana head coach Curt Cignetti in <a href=\"https:\/\/bookingagentinfo.com\/news\/patrick-mahomes-fernando-mendoza-and-cam-skattebo-star-in-state-farms-2026-football-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">the insurer&#8217;s 2026 football campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">State Farm has spent decades building campaigns around iconic sports stars. The company previously built long-running storylines around Super Bowl MVP Patrick Mahomes, former league MVP <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/aaron-rodgers\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aaron Rodgers<\/a>, NBA star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/chris-paul\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Paul<\/a>, and WNBA phenom <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/caitlin-clark\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Caitlin Clark<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Handing a rookie quarterback a dedicated, character-driven national commercial before his regular-season debut shows how much the sports marketing timeline has accelerated. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers previously waited for rookies to secure proven NFL resumes before giving them solo storylines. By playing into Mendoza\u2019s genuinely wholesome public image against the backdrop of Las Vegas, State Farm successfully turns everyday insurance messaging into relatable comedy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Airing the ad on Thursday Night Football also represents a smart workaround: because the Raiders do not play on Thursday night this season, State Farm managed to put Mendoza directly in front of prime-time streaming viewers without needing his team on the field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does State Farm&#8217;s early solo push indicate that brands see Mendoza as the primary commercial heir to veteran ambassadors like Patrick Mahomes? How will Mendoza&#8217;s comedic commercial appeal hold up once his on-field performance enters the regular-season spotlight?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las Vegas Raiders rookie quarterback Fernando Mendoza takes center stage in State Farm\u2019s latest commercial, &#8220;Vegas Can Change A Man.&#8221; Created by ad agency Highdive, the spot premiered nationally on September 17, 2026, during Amazon Prime Video\u2019s Thursday Night Football broadcast. The commercial pokes fun at Mendoza\u2019s famously wholesome reputation. Walking down the Las Vegas [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[213],"class_list":["post-51147","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports","tag-insurance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fernando Mendoza Stars In State Farm\u2019s New \u2018Vegas Can Change A Man\u2019 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fernando Mendoza Stars In State Farm\u2019s New \u2018Vegas Can Change A Man\u2019 Campaign\" \/>\n<meta property=\"og:description\" content=\"Las Vegas Raiders rookie quarterback Fernando Mendoza takes center stage in State Farm\u2019s latest commercial, &#8220;Vegas Can Change A Man.&#8221; Created by ad agency Highdive, the spot premiered nationally on September 17, 2026, during Amazon Prime Video\u2019s Thursday Night Football broadcast. The commercial pokes fun at Mendoza\u2019s famously wholesome reputation. Walking down the Las Vegas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-19T07:12:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T08:50:04+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fernando Mendoza Stars In State Farm\u2019s New \u2018Vegas Can Change A Man\u2019 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Fernando Mendoza Stars In State Farm\u2019s New \u2018Vegas Can Change A Man\u2019 Campaign","og_description":"Las Vegas Raiders rookie quarterback Fernando Mendoza takes center stage in State Farm\u2019s latest commercial, &#8220;Vegas Can Change A Man.&#8221; Created by ad agency Highdive, the spot premiered nationally on September 17, 2026, during Amazon Prime Video\u2019s Thursday Night Football broadcast. The commercial pokes fun at Mendoza\u2019s famously wholesome reputation. Walking down the Las Vegas [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-19T07:12:42+00:00","article_modified_time":"2026-09-29T08:50:04+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Fernando Mendoza Stars In State Farm\u2019s New \u2018Vegas Can Change A Man\u2019 Campaign","datePublished":"2026-09-19T07:12:42+00:00","dateModified":"2026-09-29T08:50:04+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/"},"wordCount":424,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Insurance"],"articleSection":["Basketball","Campaigns","Endorsement Deals","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/","name":"Fernando Mendoza Stars In State Farm\u2019s New \u2018Vegas Can Change A Man\u2019 Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-09-19T07:12:42+00:00","dateModified":"2026-09-29T08:50:04+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-stars-in-state-farms-new-vegas-can-change-a-man-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Fernando Mendoza Stars In State Farm\u2019s New \u2018Vegas Can Change A Man\u2019 Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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